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Manufacturers use TikTok to seize their viewers’s consideration in partaking, foolish and informative methods.
However determining tips on how to seize that spotlight is the tough half.
At Ragan’s Social Media Methods Digital Convention, What’s Subsequent within the Age of TikTok: Tips on how to Win Huge with Micro Video, make clear tips on how to use these video codecs to inform higher, bolder tales.
Lexi Herrick, director of viewers growth, social media and analytics at Attract Journal, mentioned that telling nice tales via micro video begins with manufacturers asking questions on their voice, type and what they hope to attain on TikTok.
Ask:
“No matter that’s, determine that out and permit that to be your North Star,” Herrick mentioned. “The advertising and marketing that made you nice to start with nonetheless could make you nice on TikTok.”
Herrick famous that after defining your model on TikTok, use micro movies to be:
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