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Veteran marketer and worldwide keynote speaker Veronica Romney has launched her first e book, Identification Advertising: Methods to Create Loyal, Lifelong Followers and a Legendary Model (No Matter What You Promote). This groundbreaking e book introduces a revolutionary four-step framework, The Identification Code™, to remodel how companies have interaction, stand out in saturated markets, and create a legendary model. In contrast to different advertising books, Identification Advertising speaks on to in the present day’s discerning customers’ deeper identities and aspirations, providing a novel method to model constructing.
Rework Your Model: The Identification-Pushed Strategy to Success
This new e book arrives as post-pandemic financial uncertainty and rising social division dramatically change how individuals purchase. Mistrust is now the dominant issue. On the identical time, conventional advertising strategies—like creating pretend urgency or utilizing fear-based techniques that solely concentrate on product options and advantages, as a substitute of connecting with prospects on a deeper stage—have gotten much less and fewer efficient.
Romney’s e book presents a well timed answer for companies in search of to adapt to in the present day’s discerning prospects, who’re more and more overwhelmed and immune to conventional pitch-forward gross sales approaches.
Veronica Romney, mentioned, “Tradition has modified, however the majority of selling hasn’t. Patrons are not responding to manipulative advertising techniques. They wish to really feel seen and linked to the manufacturers they assist.” She added, “This e book is about exploring what might be doable if as a substitute of extra “purchase this,” we invite our prospects to ‘be this.’”
In her e book, Romney shares actual case research from manufacturers as large as Harley-Davidson, Taylor Swift, Barbie and from rising manufacturers (together with one with a $15/hr intern who amassed a 500k following on Instagram in lower than 60 days!) which have constructed iconic followings by tapping into identity-driven advertising and leveraging the psychology of identification.
The Identification Code™ Framework
The e book introduces Romney’s 4-step Identification Code™ framework, which equips companies of all sizes, it doesn’t matter what they promote or the dimensions of their finances, to:
- Discover a marketable identification that resonates with prospects’ identification.
- Show the identification’s enchantment by means of low-cost testing and suggestions.
- Title the identification to solidify cultural and emotional relevance.
- Gown the identification to personify the model and elevate its market presence.
Veronica Romney, a advertising knowledgeable with almost 20 years of expertise working with manufacturers like Tony Robbins, Dean Graziosi, and bossbabe, has authored Identification Advertising, a blueprint for constructing enduring model loyalty and relevance in 2025 and past. As a dynamic speaker and strategist, Romney has a confirmed observe document of serving to companies navigate aggressive landscapes by aligning their advertising with evolving shopper expectations. The e book offers actionable insights and techniques, empowering entrepreneurs, entrepreneurs, and enterprise leaders to create manufacturers that drive loyalty and cultural affect, even in aggressive or difficult markets.
To study extra or order your copy, go to identitymarketingbook.com.
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