As a cofounder you’re *all the time* promoting.
To prospects, to traders, to press, to workforce members, to potential hires, to companions.
Even if you happen to’re probably the most technical CTO on the market, it’s a must to get snug with this actuality.
Being ‘PLG‘ doesn’t clear up for this. Hiring a recruiter doesn’t clear up for this. Having a cofounder who loves promoting doesn’t (totally) clear up for this.
Eliminate the unfavourable stereotypes round gross sales. It merely means ensuring individuals perceive why your organization issues. Speaking confidently about the place it’s going and why it’s value betting on you earlier than these milestones are achieved. The worth you’ll be able to and can ship.
You could be an introvert and be nice at gross sales. You could be an engineer and be nice at gross sales. You possibly can have huge imposter syndrome and nonetheless be nice at gross sales.
When you keep away from gross sales or are poor at it, you’re doing a disservice to your workforce, your cofounder and your self. You might be unintentionally reducing the ceiling on final result or making it even more durable to succeed.
There are coaches, advisors, weblog posts, and programs that may enable you to get higher at gross sales.
You could be GREAT at gross sales.
