HomeAdvertisingIkea Chooses McCann as First World Model Advertising Accomplice

Ikea Chooses McCann as First World Model Advertising Accomplice

September 15, 2023

The brand new method and partnership begin this month, with campaigns anticipated in spring 2024.

The estimated 2022 and projected 2023 international spend for Ikea is $710 million. The digital share is 50% for projected 2023, in response to COMvergence.

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