Ikea is making ready to let People expertise its iconic blue Frakta bag in an entire new approach due to a 19-foot tall Massive Blue Bag sculpture that may make its approach throughout the U.S. this summer time.
The sculpture can be on show in Chicago’s Millennium Park June 17-18 and in Houston June 24-25. Following these appearances, the Massive Blue Bag will make its strategy to New York as soon as the smoke from the Canadian wildfires dissipates and outside situations enhance.
“Investing in your house is more durable … now greater than ever, Ikea desires to be an ally to anybody with a tighter funds,” mentioned Cara Cordrey, advertising and marketing communications specialist at Ikea USA.
Guests will be capable of scan a QR code on the Massive Blue Bag sculpture to view an augmented actuality expertise that exhibits Ikea merchandise flying out of the bag earlier than permitting them to say a proposal for 10% off a purchase order of $150 or extra at Ikea.
Ikea labored with company Ogilvy for this promotion. The marketing campaign makes use of Adobe’s Aero Geospatial software program, which makes use of geolocation expertise to permit folks to redeem their coupon on the nearest Ikea retailer.
The Massive Blue Bag sculpture is a continuation of Ikea’s new platform, The Giving Bag, which debuted with a 60-second advert in March.
“Following the Giving Bag industrial, we wished to maintain constructing the magical expertise that’s the Massive Blue Bag, and Adobe Aero, now powered by Google’s geospatial information, made it simpler to anchor a 3D expertise to a real-world object,” mentioned Fanny Josefsson, inventive director at Ogilvy New York.
