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HomeAdvertisingIkea’s Oxford Road retailer is within the bag because of Mom London

Ikea’s Oxford Road retailer is within the bag because of Mom London


It’s going to be one other 12 months till Ikea Oxford Circus is open, however work has lastly began on the shop that used to accommodate Topshop’s flagship.

To maintain consumers excited within the interim, Mom London has wrapped the location in certainly one of Ikea’s iconic blue luggage; the identical ones that Balenciaga copied a couple of years in the past.

Ikea is taking its time to show the location into a way more sustainable retail atmosphere, changing gasoline boilers with energy-efficient air supply warmth pumps and putting in secondary glazing. The constructing shall be powered by renewable vitality.

The completed retailer could have 150 employees, three flooring and 82,000 sq. toes of house, housing a showroom, market corridor and Swedish deli. About half of the 6000 product strains shall be obtainable on the website.

Peter Jelkeby, CEO and chief sustainability officer, IKEA UK, stated: “By having a presence at one of the crucial iconic purchasing locations on the planet, we’re taking a big step ahead in our ongoing journey to make it simpler to buy with IKEA. Filled with inspiration to assist clients create higher on a regular basis lives at residence, the shop will even function thrilling, new parts worthy of this unbelievable constructing and site.”

Oxford Road shall be Ikea’s second metropolis retailer in London. The primary opened in 2022 in Hammersmith.

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