As you proceed to evolve your digital promoting to infuse extra automation into your methods, we’re right here to assist your wants to assist maximise your quantity and return on funding (ROI) with minimal effort required. To assist meet these wants, Microsoft Promoting has launched an answer throughout the Google Import device to simplify duplicating your efforts throughout platforms when utilizing Google Advert’s Efficiency Max campaigns.
Main into the vacation season, we prioritised constructing the import answer on your Efficiency Max campaigns that use a Service provider Middle. These campaigns might be imported as Good Purchasing Campaigns and Native Stock Adverts.
We’ve additionally began a pilot answer for importing your different Efficiency Max campaigns that aren’t utilizing the Service provider Middle, beginning with an expertise that can import these campaigns as Search campaigns and create Dynamic Search Adverts (DSA). We’ll proceed to progress in these import developments and discover different advert codecs later. Keep tuned to our month-to-month product roundup blogs for extra info.
Particulars and finest practices of the Efficiency Max Import for campaigns utilizing the Service provider Middle
Imports could also be scheduled day by day, weekly, month-to-month, or now as a one-time possibility:
| Options | Efficiency Max to Good Purchasing Campaigns import mapping |
| Marketing campaign | Marketing campaign settings might be imported as-is from Efficiency Max campaigns to Good Purchasing Campaigns together with marketing campaign identify, finances, maximise conversion worth bid technique, location focusing on, and service provider retailer. |
| Advert group identify | Asset group names might be mapped to advert group names; nevertheless, textual content and picture property gained’t be imported. |
| Product group | Itemizing teams from Efficiency Max campaigns might be mapped as-is to the product teams in Good Purchasing Campaigns/Native Stock Advert campaigns. Word we’ll be capable to import a number of advert teams/product teams for all Efficiency Max—buying import prospects. |
| Product adverts | Product adverts might be autogenerated, constant to at present’s expertise. |
Word: We presently don’t assist the import of Maximise conversions bid technique for Purchasing Campaigns.
It’s crucial that your imported Efficiency Max campaigns use Service provider Middle earlier than importing. Use the next guidelines to set it up:
1. Full establishing a Service provider Middle retailer inside Microsoft.
2. Set a practical goal return on advert spend (ROAS) purpose. Setting this too excessive can negatively influence your marketing campaign efficiency.
3. Guarantee that Common Occasion Monitoring (UET) and conversion monitoring are precisely arrange.
4. If focusing on a number of nations, ensure there’s a feed for every market utilized by the campaigns (nation/area of sale setting).
5. Activate any paused campaigns that had been deliberately imported.
6. Examine feed rejections and treatment promptly for formatting points with the feed and product rejections. You will get assist for particular points right here.
Particulars and finest practices of the Efficiency Max Import for campaigns not utilizing the Service provider Middle
Imports could also be scheduled for day by day, weekly, month-to-month, or now as a one-time possibility:
| Options | Efficiency Max to Search campaigns import mapping |
| Marketing campaign | Marketing campaign settings might be imported as-is from Efficiency Max campaigns to Search campaigns together with marketing campaign identify, finances, location focusing on, and service provider retailer. |
| Advert group identify | Asset group names might be mapped to dynamic advert group names. We’ll import your textual content, picture, and emblem property to ensure that us to create adverts for you. |
| Bid technique | We assist all Efficiency Max bid methods apart from Maximise conversion worth. Don’t fear, your Maximise conversion worth bid technique might be imported as goal ROAS with a default worth of 150%. |
For extra info on the Google Import expertise on your Efficiency Max campaigns: What will get imported from Google Adverts (microsoft.com).
