Related TV already gives B2B entrepreneurs an assortment of options that linear TV by no means did, like exact focusing on and measurable outcomes. However as we glance into 2024, we see quite a few enhancements on the horizon that may convey useful new options to this highly effective advert channel that B2B entrepreneurs gained’t need to miss. If you happen to thought CTV was good earlier than, it’s about to get so significantly better.
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Concerning the creator
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over twenty years of editorial/content material advertising and marketing expertise, Cynthia’s experience spans the advertising and marketing, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
