In right this moment’s influencer-driven advertising and marketing panorama, Shopper-Packaged Items (CPG) manufacturers are more and more turning to influencers to achieve their goal audiences and drive enterprise objectives. This high checklist will function one of the best influencer advertising and marketing campaigns led by CPG manufacturers, offering an in-depth take a look at the technique and outcomes of every profitable instance. Our focus is on how CPG manufacturers are leveraging influencers to create significant connections with shoppers and improve model consciousness, engagement, gross sales, and different desired outcomes. With this checklist, we hope to offer priceless insights into what makes an awesome influencer marketing campaign CPG manufacturers.
OLIPOP
OLIPOP has taken over TikTok. It’s a low-sugar, prebiotic mushy drink that has been embraced by health-conscious and taste-testing creators alike. The model works to maintain its clients delighted with inventive campaigns that may be discovered on the platform.
OLIPOP’s campaigns have been an enormous success, garnering them 37,000 followers and 233 million video views with their #olipoppartner hashtag alone. That is a powerful feat for any CPG model on social media and a testomony to their advertising and marketing methods.
@kayllalewis Tacos & salads 🤩 @drinkolipop #olipoppartner
Not solely do these influencers assist to get extra eyes on the product and model, however in addition they showcase limitless recipes utilizing the drink. OLIPOP reaps the rewards of all of the influencer creativity on the app. One creator showcased their OLIPOP milkshake and earned over 260,000 views.
This simply highlights how versatile the brand new soda will be and the way OLIPOP manages to get folks speaking about it in fascinating methods. In the end, this helps foster a way of group between the model and its clients in addition to boosts gross sales, and engages potential clients who could not have heard about it earlier than.
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Dunkin’ Donuts
Dunkin’ (previously Dunkin’ Donuts) is a well known espresso and donut vacation spot that has gained the hearts of hundreds of thousands with its enjoyable and artistic campaigns on TikTok. Over time, the model has develop into probably the most well-liked CPG manufacturers on the platform, garnering hundreds of thousands of views for its content material.
The model’s social media star energy actually started to take off when Charli D’Amelio began utilizing Dunkin’ merchandise in her movies – with out being requested. This natural type of promotion helped develop their fan base, so that they determined to make Charli an official model ambassador and even launched a signature drink named “the Charli” which was an instantaneous hit.
@charlidamelio
The success didn’t finish there: Dunkin’ adopted up with unique Charli x Dunkin’ merchandise which bought out virtually instantly as a result of cult-like fandom round her – making it clear that teaming up with influencers will be extraordinarily helpful for CPG manufacturers.
To maintain their momentum going, Dunkin’ not too long ago launched #dunkincastingcall – a TikTok duet problem that invited US-based creators to affix a casting name for his or her subsequent TV business. This hashtag alone gained 7.3 million views, serving to them construct a fair bigger group of followers excited concerning the product and all issues Dunkin’.
In the end, this reveals how highly effective influencer advertising and marketing will be for client packaged items when carried out in simply the precise means. By leveraging this tactic accurately, CPG manufacturers are in a position to increase their visibility and attain extra potential clients.
Try our article on Consumer Generated Content material functions right here!
Taco Bell
Taco Bell is without doubt one of the hottest influencer advertising and marketing CPG manufacturers on TikTok, with 1.7 million followers and 43% of Gen Zers having eaten at Taco Bell within the final month.
The Mexican fast-food restaurant rapidly jumped onto the TikTok pattern when Das Racist’s ‘Mixture Pizza Hut and Taco Bell’ tune went viral — making it a cultural phenomenon amongst Gen Z shoppers.
To capitalize on this immense model recognition, Taco Bell embraced the comedy fuelling TikTokers’ love of their iconic fusion dish by enlisting music artist Doja Cat to create a tune about it, additional propelling the recognition of their product.
@dojacat All this time being a #TacoBellPartner was value it for this second 🥲 Lastly obtained my mexicanpizza. Thanks @tacobell
Taco Bell additionally is aware of how one can have interaction folks by the platform by providing rewards like free Doritos Locos Tacos when signing up as a brand new rewards member on their app. This tactic has been profitable in fostering buyer loyalty whereas additionally inspiring clients to maintain an eye fixed out for extra affords from the model.
Along with these measures, they at all times make sure that to current their affords in a enjoyable, inventive means that resonates with viewers – which incorporates cleverly working references to popular culture into their content material to make sure most engagement.
This inventive method has enabled Taco Bell to efficiently seize Gen Z’s consideration and construct a fair bigger group round its services – showcasing simply how highly effective influencer advertising and marketing will be for influencer advertising and marketing CPG manufacturers when accomplished accurately.
Grounded Meals Co.
Grounded Meals Co., a vegan cheese model, is a superb instance of how influencer advertising and marketing CPG manufacturers can successfully use influencer advertising and marketing ways to faucet into the facility of TikTok. By leveraging the platform’s big potential, they can promote their cauliflower and hemp-based cheese merchandise in inventive ways in which captivate viewers and pique their curiosity in making an attempt one thing new.
Grounded Meals Co. encourages its influencers to introduce and inform folks about their vegan cheese merchandise as substitutes for dairy-based dishes. By this method, it has been in a position to present shoppers with social proof and confidence, inspiring them to experiment with plant-based options that they could have by no means thought-about earlier than.
By way of Grounded Meals Co
This technique is additional strengthened by the truth that shoppers belief suggestions from different customers greater than some other type of promoting. As well as, the overwhelming recognition of the #vegancheese tag on TikTok – which already boasts over 66 million views – proves that even area of interest meals manufacturers can discover success by influencer advertising and marketing on the platform.
Grounded Meals Co.’s capability to foster significant connections between its merchandise and potential clients whereas making content material creation enjoyable for its influencers actually illustrates how highly effective influencer advertising and marketing will be for influencer advertising and marketing CPG manufacturers when used successfully. By advantage of this method, Grounded Meals Co. has managed to construct a fair bigger group round its services – in the end boosting its visibility and opening up a complete new viewers to discover what it has to supply!
Contemplate trying out our breakdown of Specific VPN’s influencer Advertising and marketing Marketing campaign right here!
Crumbl Cookies
Crumbl is a well-liked regional bakery chain that has not too long ago began to develop nationwide. Their branded content material has been extremely profitable in capturing the eye of their audience and racking up hundreds of thousands of views.
Nonetheless, it’s the influencer content material that really units them aside from different influencer advertising and marketing CPG manufacturers on TikTok. Diehard followers flock to the platform to share their expertise with Crumbl’s cookies – that includes real reactions and enthusiasm that manufacturers can solely dream of tapping into.
One such fan is cookie lover Nicole Axelrod (@nicoleaxelrod), who opinions every new taste each week. Her movies typically obtain over a million views, highlighting simply how highly effective influencer advertising and marketing will be for influencer advertising and marketing CPG manufacturers if used accurately.
@nicoleaxelrod crumbl week 92!! (in salt lake metropolis!) #crumbl #crumblcookies #cookies #newflavors #cookietok #cookietiktok #foodreview #foodtiktok #GenshinImpact34 #fyp @crumblcookies
Contemplate trying out our article on 10 rising influencers to control in 2023 right here!
Crumbl and Nicole have interaction with one another’s content material recurrently, constructing a extra genuine and lasting relationship. By this method, they can foster significant connections between their merchandise and potential clients whereas displaying off a little bit of character – in the end serving to construct a fair bigger group round their model.
Regardless of its comparatively small measurement in comparison with different meals giants, Crumbl has managed to make an influence by leveraging affect advertising and marketing ways that captivate viewers and pique their curiosity in making an attempt one thing new – showcasing how highly effective influencer partnerships will be for influencer advertising and marketing CPG manufacturers if used strategically.
