Gen Z has an estimated $450 billion in international spending energy. They’re additionally the primary social media native era— they grew up there, and now spend their time there connecting, studying, and procuring.
Whereas most entrepreneurs have struggled and infrequently did not market to Gen Z, Creators have the ear and belief of next-gen customers and have opened a window of alternative for manufacturers to faucet into the spending energy of Gen Z if they’ll construct compelling influencer advertising and marketing campaigns.
Enter: Traackr’s new partnership with Snap.
How Snap and Traackr’s Partnership Will Assist Manufacturers Attain Gen Z and Past
The partnership between Snap and Traackr is comprised of two elements: a product integration and bespoke trade occasions.
However first, why this partnership?
Snap has constructed a social community that’s captured the eye of Gen Z. The truth is in a current influencer advertising and marketing statistics report, knowledge confirmed that Gen Z listed Snapchat amongst the highest 5 platforms that they use frequently to publish and eat influencer content material.
Traackr has constructed its title as a frontrunner within the influencer advertising and marketing trade, providing one of the best know-how, knowledge, and strategic insights. A key ache level that Traackr solves for manufacturers is the flexibility to measure the success of influencer collaborations throughout social platforms — now Snapchat is part of that suite alongside the likes of Instagram, YouTube, TikTok, Twitch, and extra.
Traackr and Snapchat’s integration will streamline creator viewers and efficiency insights
As of at the moment, Traackr integrates with Snapchat’s Creator oAuth API in order that manufacturers can monitor deeper creator insights and measure the influence of creator content material on Snapchat. The brand new integration will permit manufacturers to make use of Traackr’s influencer advertising and marketing platform to:
- Invite Snapchat creators to take part in campaigns
- Activate natural and paid influencer campaigns on Snapchat
- Monitor creator efficiency on Snapchat
- Uncover new creators on Snapchat
- Vet creators for efficiency and match by accessing their Snapchat metrics and content material
“As influencer advertising and marketing features a larger share of the advertising and marketing combine, it is necessary to us to have entry to influencer insights that can assist manufacturers and creators type genuine partnerships. Snap and Traackr are making it simpler for manufacturers to accomplice with the Snapchat creator group, getting access to unparalleled knowledge earlier than participating them in model collaborations – no guesswork concerned.” — Ali Rana, International Head of Income Partnerships, Snap
If you happen to’re excited about studying extra, attain out to e book a demo.
Discover ways to attain Gen Z and new creators at Traackr and Snapchat’s occasions
To assist entrepreneurs get a head begin on reaching Gen Z and past, we’re internet hosting half-day conferences with talking periods from main manufacturers, high creators, trade specialists, and Snap as a particular visitor.
- Traackr Influence Paris, March 28, 2024
- Traackr Influence New York, April 11, 2024. Join the occasion right here, spots are restricted.
And keep tuned for extra thrilling product information quickly!
