The B2B Advertising Awards celebrates the very best and brightest in B2B. With a whopping 29 classes and +340 submissions, it’s undoubtedly the business occasion of the 12 months. So, which stand-out entries made it onto the shortlist? Let’s have a look.
Gravity International are coming in scorching this 12 months. The worldwide juggernaut of company land has pulled a large 14 shortlists, together with B2B company of the 12 months and B2B international company of the 12 months.
Different notable companies embrace Digital Radish, who seem 9 instances on the shortlist, The Croc at seven, and Transmission with six. Amongst different A-list companies you’ll discover the likes of Rooster Punk, Merkle B2B, MOI International and Simply International, to call a number of.
Final 12 months Addleshaw Goddard put the Bates in B2B with their marketing campaign ‘Rhyme and purpose – Poetry and the legislation’ – a masterclass in creativity that introduced residence 4 wins together with probably the most coveted prize of the night time, The Grand Prix. Now make no mistake, I’m no betting lady. But when I used to be, being shortlisted eight instances is sufficient for me to go all in on one other profitable night time.
Ogilvy’s campaigns ‘The NextWave Elevator Problem’ for EY and ‘What on Earth is the worth of House?’ for Inmarsat have clearly made an impression with our judges, with every marketing campaign being shortlisted in 4 completely different classes. Hut3’s marketing campaign ‘International Healthcare Engagement’ for Atos has additionally made a splash, being shortlisted for extremely aggressive classes, akin to ‘Finest use of content material advertising’ and ‘Finest use of thought management.’
Relating to ‘Workforce of the 12 months’, you’ll see a plethora of business leaders from Mitie and ServiceNow, to EY and State Avenue Company.
Henkel’s Ryan Almond, Ship Know-how’s Sophie Gibson and GE Digital’s Will Inexperienced are all shortlisted for marketer of the 12 months. Who will comply with within the footsteps of Bidwell’s Matt Allen and take residence the prize?
We’ll discover out in November. See you there.
Take a look at the shortlist right here.
