Within the not-so-distant previous, a business-focused know-how firm might slap its brand onto a stadium, car or athlete in a tech-savvy sport and join its model and merchandise to the motion.
Because the introduction of Generative AI inside the final yr, nonetheless, corporations like Bangalore-based Infosys more and more have to make use of these partnerships as B2B demos for his or her merchandise’ capabilities.
Earlier than this yr’s US Open, for instance, Infosys introduced partnerships with multi-time Grand Slam champions Rafael Nadal and Iga Swiatek, with every participant utilizing Infosys AI-powered analytics from dwell matches and historic knowledge to enhance their coaching and focus their match technique.
“Though tennis and know-how could appear fairly completely different at first, there’s a lot in widespread—together with strategic pondering, studying and growing in each state of affairs, the flexibility to evolve your sport, and regulate,” Swiatek mentioned.
Infosys has already spent the higher a part of a decade working with the ATP Tour, Roland-Garros, the Australian Open and The Worldwide Tennis Corridor of Fame. Infosys has used its Cobalt cloud providers to assist predict wins, whereas implementing its not too long ago debuted Topaz AI platform to supply commentary, protection and video for the occasions.
Whereas Infosys has offered related providers for Madison Sq. Backyard, it has additionally entered partnerships with the Monetary Instances, The Economist and Bloomberg to make use of its know-how to reinforce their reporting. It’s additionally teamed with MIT to make its Cobalt cloud product much less daunting for companies.
Infosys CMO Sumit Virmani has watched the corporate’s model worth develop 84% since 2020 to almost $13 billion in the present day. He spoke with Adweek about Infosys’ partnerships, its give attention to AI and the way displaying its know-how in motion has made its business-to-business life simpler.
Adweek: How has Generative AI and merchandise like Topaz affected latest Infosys advertising and marketing?
Sumit Virmani: We’ve got been leveraging AI in a cloth approach for a really very long time.
