The variety of guests are consistent with different model activations on the platform — Walmart Land drew 3.3 million guests inside its first two weeks, Adweek beforehand reported. Nonetheless, different activations have carried out exceptionally effectively — after greater than a 12 months on Roblox, Alo Yoga’s area surpassed 80 million visits, a Roblox instructed Fortune in late June.
“[Home Depot] had an actual alternative to have a gaming expertise, which is uncommon,” mentioned James Drake, EVP and head of name partnerships at IF7. “It might make excellent sense to have a Residence Depot [in Redcliff City] and when you enter and take part of their retailer in-game, it’s really immersive.”
The corporate experimented with a brand new channel that felt native for little or no price. Residence Depot solely needed to pay its company companions and has not spent a lot on paid promotion of the activation. Roblox solely began providing paid promoting alternatives final 12 months. Earlier this 12 months, Roblox mentioned it can not enable commercials aimed toward youngsters underneath 13 as a part of a set of requirements.
On the again of this success, Residence Depot can be working to design new video games for summer time and Halloween in partnership with IF7 and BBDO.
“We noticed the preliminary outcomes, and doubtless throughout the first month, we acknowledged that there’s there’s engagement right here. That is actual,” Weiss mentioned. “We weren’t in search of a straight ROAS quantity on it. We had been trying extra for a take a look at and study. … What can we gauge from it and not using a vital funding?”
A earlier model of this articles said that Residence Depot’s Roblox activation had 4.5 million guests.
