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Rihanna is not any stranger to good advertising.
Within the late 2010s, she made the transition from recording artist to billionaire mogul with the expansion of her Fenty-label manufacturers. Her portfolio of companies consists of:
- Fenty Magnificence: a beauty model that shortly gained recognition for its shade vary and inclusivity.
- Fenty Pores and skin: the pores and skin and physique care counterpart to Fenty Magnificence.
- Savage X Fenty: a lingerie subscription model that now consists of lounge and activewear.
Rihanna’s enterprise ventures and music profession had been largely siloed — till now.
Again in September, it was introduced Rihanna can be headlining the Tremendous Bowl LVII halftime present, signaling her return to music after a six-year hiatus. As kickoff approaches, we’re seeing Rihanna use her household of manufacturers to advertise the upcoming efficiency.
The Fenty Advertising Engine
This week on the Fenty Magnificence social media accounts, the model shared an ASMR football-themed video to advertise the upcoming halftime present. This got here a couple of weeks after the model supplied a set of football-themed merchandise in its Showstopp’r line.
In January, Savage X Fenty launched a Recreation Day assortment of halftime show-inspired items and hosted pop-ups to promote the merch in Los Angeles and Phoenix.
Over the previous few years, Rihanna’s manufacturers have prompted main shifts of their respective industries.
The big selection of shades supplied by Fenty Magnificence made different make-up manufacturers enhance their shade ranges to stay aggressive, and ushered in a brand new era of movie star magnificence product strains.
The annual Savage X Fenty style present is understood for that includes fashions of all physique sorts and backgrounds, which is a far cry from Victoria’s Secret style exhibits of the 90s and 2000s and should have impressed the latter firm’s rebrand to deal with inclusion.
The Fenty advertising engine is efficient. With a complete Fenty ecosystem of companies prepared to supply advertising help, the following section of Rihanna’s music profession may sign a shift in how recording artists promote their music.
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