Inside The B2B Advertising Awards 2023: Who gained large final evening?

On 15 November, one of the best of one of the best in B2B gathered for the 2023 B2B Advertising Awards. With 30 classes and over 350 submissions this yr, the competitors was tighter than ever. So who nabbed the coveted awards this yr?

The Grand Prix was awarded to The Artistic Consultancy for its Lighter Deliveries’ for Royal Mail marketing campaign. Digital Radish reigned supreme with 4 gold wins and a bronze this yr, bagging awards for ‘Greatest gross sales enablement initiative’, ‘Greatest SME-targeted marketing campaign’, ‘Greatest worldwide marketing campaign’ and ‘Greatest buyer progress or retention initiative’. In the meantime, Goddard additionally dominated this yr with eight complete wins for the night incomes gold for 2 classes, ‘Greatest use of inventive’ and ‘Greatest demand or lead era marketing campaign’. 

Coming in sizzling with 14 shortlists this yr, Gravity International additionally walked residence with three awards together with the gold for ‘Greatest model initiative’. Different highlights included Battle or Flight nabbing ‘Greatest company of the yr’ and Simply International named as ‘Greatest world company of the yr’. Plus, each Ryan Almond and Sarah Sutton each shared the gold for ‘B2B marketer of the yr’.

Wish to know the breakdown of every winner? See full checklist under:

Class 1: Greatest multi or omnichannel marketing campaign

Gold: ‘20 Grand in your Hand’ for Reliance Worldwide Company (RWC)’ by Milestone Artistic

Silver: ‘Gates Electrical Considering’ for Gates Company’, by LAW Artistic

Bronze: ‘Greatest multichannel marketing campaign: MHUK partnership’ by Lloyds Financial institution

Class 2: Greatest use of third occasion or paid media

Gold: ‘When You Don’t Use ABAX’ for ABAX, by The Croc

Silver: ‘Capturing the elusive 95%’ for Virgin Media O2 Enterprise, by The Advertising Observe

Class 3: Greatest use of occasions (bodily, digital or hybrid)

Gold: ‘Step contained in the fantastic world of Splunk, powered by AWS’ for Splunk, by The Advertising Observe

Silver: ‘Energy to the Marketer’ by Emarsys

Silver: ‘Digital Engineering Awards’, by L&T Know-how Companies

Class 4: Greatest public relations marketing campaign

Gold: ‘Shaping the UK Political and Financial Panorama for Pragmatic’ for Pragmatic, by Brands2Life

Silver: ‘Accounts Deceivable’ for Medius, by Battle or Flight

Bronze: ‘A Love Letter to Hospitality’ for BRITA, by Pace

Class 5: Greatest use of inventive

Gold: ‘PERFECT HARMONY’ by Addleshaw Goddard

Silver: ‘Construct your individual satellite tv for pc’ for Inmarsat, by Ogilvy

Bronze: ‘FISH & CHIPMUNKS’ by Addleshaw Goddard

Class 6: Greatest digital expertise

Gold: ‘Mission attainable: Gamified engagement expertise to help Splunk adoption’ for Splunk, by Agent3

Silver: ‘The NextWave Elevator Problem’ for EY, by govy UK

Bronze: ‘Suspecting Cushing’s’ for Stein IAS, by Dechra

Class 7: Greatest use of social media together with influencer advertising

Gold: ‘When You Don’t Use ABAX’ for ABAX, by The Croc

Silver: ‘The Redgate 100: A High 100 Influencers Index’ by Redgate

Bronze: ‘Hubbub: Artistic That Distracts’ for Transmission and LinkedIn, by Transmission

Class 8: Greatest use of content material advertising

Gold: ‘What on Earth is the worth of house?’ for Inmarsat, by Ogilvy

Silver: ‘Attending to grips with the brand new Constructing Regs’ for Jewson, by Tangerine

Silver: ‘Accounts Deceivable’ for Medius, by Battle or Flight

Bronze: ‘Suspecting Cushing’s’ for Stein IAS, by Dechra

Class 9: Greatest use of buyer perception

Gold: ‘Confirmed Meets Pioneering’ for Alianz Companions, by Seeblue

Silver: ‘Decarbonisation Delivered’ by Mitie

Bronze: ‘Buyer First: Reworking Experian’s advertising strategy’ for Experian UK, by Coterie Advertising

Extremely Counseled: ‘Diageo Draught Cocktails’ for Diageo Draught Cocktails, by Serendipity2

Class 10: Greatest use of AI

Gold: ‘BenAI’ by Bidwells

Silver: ‘Huble Digital & GfK – Human vs AI: Can ChatGPT outsmart a CMO?’ for GfK, by Huble Digital

Bronze: ‘My Skilled Rewards’ for Unilever Meals Options, by Omne

Class 11: Greatest use of thought management

Gold: ‘What on Earth is the worth of house?’ for Inmarsat, by Ogilvy

Silver: ‘Aquanomics: The economics of water danger and future resiliency’ for GHD, by Man Bites Canine

Bronze: ‘PERFECT HARMONY’ by Addleshaw Goddard

Class 12: Greatest model initiative

Gold: ‘Actual. World. Change.’ for Edge Empower, by Gravity International

Silver: ‘Search & Prosper’ for S&P International, by JOAN Artistic

Bronze: ‘Greatest within the Enterprise’ for Knorr Skilled, by Omne

Extremely Counseled: ‘Tyk Goes Greater, Bolder’ by Tyk

Class 13: Greatest purpose-led advertising programme

Gold: ‘Greatest purpose-led advertising programme: MHUK partnership’ by Lloyds Financial institution

Silver: ‘What on Earth is the worth of house?’ for Inmarsat, by Ogilvy

Bronze: ‘Streets Forward’ for McCain Foodservice Options, by Omne

Class 14: Greatest demand or lead era marketing campaign

Gold: ‘FISH & CHIPMUNKS’ by Addleshaw Goddard

Silver: ‘Prepared’ to outperform’ for Allianz AGCS, by Earnest 

Bronze: ‘Steadiness’ for GE Digital, by Ledger Bennett

Class 15: Greatest use of account-based advertising (ABM)

Gold: ‘Time is of the essence: bringing a knowledge breach to life’ for Kyndryl, by Purple Company

Silver: ‘The right way to Win Funds and Affect Pipeline’ by NTT Ltd

Bronze: ‘Lighter Deliveries’ for Royal Mail, by The Artistic Consultancy

Class 16: Greatest channel advertising initiative

Gold: ‘Marginal Good points’ for Westcoast, by Revere

Silver: ‘Broaden your horizons’ for Lenovo, by Twogether

Bronze: ‘Lenovo Len’ for Westcoast, by Revere

Class 17: Greatest gross sales enablement initiative

Gold: ‘Unleashing untapped information potential’ for Neo4j, by Digital Radish

Silver: ‘Champion the consultants’ for ASUS Enterprise, by Earnest

Bronze: ‘SWIM, DON’T SINK!’ by Addleshaw Goddard

Class 18: Greatest limited-budget marketing campaign

Gold: ‘KP Nuts – Elevating Consciousness of Testicular Most cancers Consciousness Month amongst Retailers’ for KP Snacks, by One other Phrase Communications

Silver: ‘SWIM, DON’T SINK!’ for 0, by Addleshaw Goddard

Bronze: ‘Driving Buyer Lifetime Worth’ for Ledger Bennett, by American Specific International Enterprise Journey

Class 19: Greatest SME-targeted marketing campaign

Gold: ‘ABM for top progress and new heights’ for Kelly Companies, by Digital Radish

Silver: ‘Facet Hustle Nation’ for Royal Mail, by Eulogy

Bronze: ‘Don’t Bin It, Simply Flex It: Getting SMEs to Cut back E-waste with Google’s ChromeOS Flex’ for Google ChromeOS, by Toaster

Class 20: Greatest enterprise-targeted marketing campaign

Gold: ‘Lighter Deliveries’ for Royal Mail, by The Artistic Consultancy

Silver: ‘PERFECT HARMONY’ by Addleshaw Goddard

Bronze: ‘Prepared’ to outperform’ for Allianz AGCS, by Earnest

Extremely Counseled: ‘Time is of the essence: bringing a knowledge breach to life’ for Kyndryl, by Purple Company

Class 21: Greatest worker engagement programme

Gold: ‘The NextWave Elevator Problem’ for EY, by Ogilvy UK

Silver: ‘Constructing a World The place Nothing Goes to Waste’ for Viridor, by Bray Leino

Bronze: ‘How driving worker engagement via an employer model marketing campaign helped The Good Dice win the conflict for expertise and stem attrition’ by The Good Dice

Class 22: Greatest worldwide marketing campaign

Gold: ‘Thrillingly predictable staffing’ for Kelly Companies, by Digital Radish

Silver: ‘Payoneer: Personal Tomorrow’ for Payoneer, by Gravity International

Silver: ‘AWS: Bringing the ability of cloud computing to companies of all sizes’ for Amazon Net Companies, by The Advertising Observe

Class 23: Greatest services or products launch marketing campaign

Gold: ‘NyRock – an evolution in stone wool’ by ROCKWOOL UK

Silver: ‘Pack to the long run’ for Stein IAS, by Paper and Packaging Board

Silver:  ‘ScottishPower: Main the cost’ by ScottishPower

Class 24: Greatest buyer progress or retention initiative

Gold: ‘Unleashing untapped information potential’ for Neo4j, by Digital Radish

Silver: ‘Shifting gears on progress at BMW’ for ServiceNow, by The Advertising Observe

Bronze: ‘Driving Buyer Lifetime Worth’ for Ledger Bennett, by American Specific International Enterprise Journey

Class 25: Most commercially profitable marketing campaign

Gold: ‘International Healthcare Engagement for Atos’ for Atos, by HUT 3

Silver: ‘S&P International Market Intelligence – Set the Tempo persona advertising marketing campaign, 2022′ by S&P International Market Intelligence

Bronze: ‘Automate To Empower’ by ServiceNow

Extremely Counseled: ‘20 Grand in your Hand’ for Reliance Worldwide Company (RWC), by Milestone Artistic

Class 26: B2B advertising workforce of the yr

Gold: Mitie

Silver: Addleshaw Goddard

Bronze: LCP

Extremely Advisable: Panaseer

Class 27: B2B marketer of the yr

Gold: Ryan Almond, International ABM Director, Henkel

Gold: Sarah Sutton, CMO, Ship Know-how

Silver: Tracy Swartzendruber, VP Advertising, PGOG, GE Digital

Class 28: B2B company of the yr

Gold: Battle or Flight

Silver: Rooster Punk

Bronze: Digital Radish

Class 29: B2B world company of the yr

Gold: Simply International 

Silver: Merkle B2B

Bronze: Gravity International

Class 30: Grand Prix

Gold: Lighter Deliveries’ for Royal Mail, by The Artistic Consultancy

Gold: ‘What on Earth is the worth of house?’ for Inmarsat, by Ogilvy

Need the total breakdown on the gold winners? Signal as much as Propolis to see all of the case research from the way it was formulated to its key KPIs and outcomes.