Thursday, November 23, 2023
HomeMarketingInside Togethxr's Mission to Enhance Ladies's Sports activities Protection

Inside Togethxr’s Mission to Enhance Ladies’s Sports activities Protection


When soccer celebrity Alex Morgan known as Jessica Robertson in 2019, she immediately picked up the telephone.

In 2021, Robertson and Morgan—alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA icon Sue Fowl—launched the media and life-style platform Togethxr, particularly concentrating on Gen Z and millennial girls.

Ladies’s sports activities obtain simply 5% of media protection, and Robertson joined Champions of Change to debate how she’s quickly altering the panorama as chief content material officer of Togethxr, locking down main model partnership with corporations like Buick, and why everybody ought to be stepping into the sport.

Plus, hear how Robertson is bringing her wealth of expertise from her time at The Gamers’ Tribune and MTV into Togethxr, and what’s subsequent for the model.

Stream the brand new episode under, pay attention and subscribe on Apple podcasts or discover it on Spotify.

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