Navigating the Way forward for AdTech in Korea: Insights with Sungkwon, Korea Gross sales Director at VDO.AI
Studying Time: 3 minutes
South Korea is a quickly rising market, and one trade that has seen vital development in recent times is the promoting and advertising and marketing sector. To realize perception into the state of AdTech in Korea and the challenges confronted by the trade, we had the pleasure of sitting down with a seasoned gross sales director Sungkwon Cheon who has in depth expertise within the AdTech area.
On this unique interview, we delve into his journey within the trade, his ideas on the present state of AdTech in South Korea, and his predictions for the way forward for digital promoting within the nation.
Along with your expertise within the AdTech trade, how have you ever seen it evolve over time and the way has that formed your strategy at VDO.AI?
“Trying again over the previous decade, there have been vital adjustments within the adtech trade, and the tempo of those adjustments has been remarkably quick, with none comparable benchmark.
Whereas technological developments have been a driving power behind these adjustments, I consider it’s human expectations which have risen at an extremely fast and excessive degree, surpassing the tempo of technological progress. In an effort to meet the expectations of shoppers and sustain with the quickly rising calls for, corporations like VDO.AI are constantly evolving.“
What has been your most necessary studying in these 15+ years of labor expertise?
“Regardless of how nice a product is, if one fails to know and grasp the state of affairs of the individual making the acquisition, it turns into troublesome to shut the deal. In different phrases, the flexibility to know and empathize with the state of affairs is essential. This skill results in the event of trusting relationships, which finally yield constructive outcomes. I consider in and have skilled that firsthand.“
How do you stability the wants of your stakeholders, resembling prospects, workers, and shareholders, and what methods have been profitable in reaching that stability?
“As talked about earlier, understanding the state of affairs and having a excessive degree of comprehension are necessary. Particularly within the early phases of a working relationship, I consider that rising listening time somewhat than talking time significantly help in understanding the state of affairs.
Nevertheless, listening alone is just not sufficient. It’s essential to observe up with strategic actions and successfully summarize the state of affairs for higher communication with stakeholders. In abstract, the method includes listening attentively, summarizing, sharing, and discussing opinions on the subsequent steps.“
Might you give us a fast replace on what is going on in AdTech in Korea proper now and what options VDO.AI is providing to fulfill the present wants of the market?
“As of 2023, the adtech market in Korea has exceeded 60% and is quickly rising. Many opinions recommend that throughout the subsequent three years, the digital promoting market will surpass 80%. Nevertheless, when it comes to range, there are nonetheless shortcomings. Whereas there may be an abundance of digital promoting of comparable varieties, there’s a lack of differentiated and engaging codecs just like the merchandise provided by VDO.AI. Subsequently, I firmly consider that VDO.AI‘s distinctive digital promoting codecs will proceed to evolve and obtain vital progress.“
About Sungkow
Mr. Cheon Sung-kwon has collected numerous experiences within the promoting trade for over 18 years, having labored with each advertisers and companies. Specifically, over the previous decade, he has carefully witnessed the fast evolution of promoting and advertising and marketing, staying well-versed within the newest promoting and advertising and marketing developments by steady marketing campaign planning and execution. He possesses priceless experiences that allow him to know the views of each advertisers and companies, together with their intentions and responses.
