Have you ever ever puzzled what makes a Microsoft Promoting Celebrated Accomplice particular? How they utilise Microsoft Promoting to drive enterprise and attain new prospects? Or how they drive enterprise development in an ever-changing digital market? We caught up with 1UP Digital, our International Accomplice Progress Award winner and September 2022 Celebrated Accomplice, to get an inside take a look at the wonderful work that earned them this unique title within the first place!
What are the Microsoft Promoting Accomplice Celebration International Awards?
The Microsoft Promoting Accomplice Celebration International Awards is a bi-annual recognition programme for our Accomplice tier members that goals to recognise excellent, artistic, and efficient work by our Companions. This programme was expanded globally to all enrolled Accomplice tier members in September 2022 and highlights distinctive work throughout three awards.
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PARTNER GROWTH AWARD
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PARTNER CULTURE & COMMUNITY AWARD
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PRODUCT CHAMPION AWARD
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| Awarded to the Accomplice that confirmed essentially the most development by income, new accounts, and/or certifications within the earlier 6-12 months. |
Awarded to the Accomplice who fostered variety, fairness, inclusion, alternative, or philanthropy inside their organisation, of their shopper technique, and/or group. |
Awarded to the Accomplice who adopted and championed a brand new function for the very best affect and outcomes attainable. |
You would be a Celebrated Accomplice, too! Apply to enroll within the Microsoft Promoting Accomplice Program for an opportunity to grow to be a Celebrated Accomplice throughout our subsequent spherical of nominations beginning 3 April 2023.
We had the chance to interview the CEO/Co-Founder at 1UP Digital, Philip Caines. 1UP Digital is our September 2022 Microsoft Promoting Celebrated Accomplice and International Accomplice Progress Award winner.
Q: Inform us a bit of about 1UP Digital—historical past, present dimension, viewers, and enterprise goals
A: 1UP Digital Advertising is a people-focused firm that helps good corporations do higher on-line. We differentiate ourselves by discovering the proper stability of management, technical abilities, and communication to make sure our shoppers know what we’re engaged on and what the plan is, while additionally maintaining a tally of outcomes.
We’re rising and presently recruiting so as to add to our group of 10. We work with medium-sized companies throughout North America that want to develop by viewing their account spend as an funding and never an expense so long as there’s an elevated return on funding (ROI). Our supreme companions are Senior Executives of medium-sized companies within the e-commerce, know-how, tourism, or medical industries.
We’re carbon-negative, and we have now a zealous and numerous group from world wide making a optimistic affect and serving organisations with top-level digital advertising providers.
Q: What’s 1UP Digital’s imaginative and prescient, mission, or specialisation?
A: Our function helps good organisations develop on-line. We assist organisations which might be targeted on making the world a greater place, rising their optimistic affect, and influencing others, all while creating among the best locations to work. We concentrate on efficiency advertising and driving essentially the most worth out of digital advertising spend.
Q: What affect to your online business have you ever been capable of drive with Microsoft Promoting?
A: We’ve seen nice success in Microsoft Promoting for our shoppers, which has given different shoppers the arrogance so as to add Microsoft Promoting to their advertising technique. The specialised concentrating on has been a terrific promoting function for our business-to-business (B2B) shoppers particularly. These two parts mixed have strengthened our means to pitch for diversified promoting alternatives with potential shoppers.
Q: What are your favorite instruments or options inside Microsoft Promoting and why?
A: We like the flexibility to focus on customers by trade and job operate, and likewise to focus on particular corporations with optimistic bid adjusters utilized accordingly. This actually helps with extra B2B and account-based advertising, as a number of of our shoppers aren’t business-to-consumer (B2C) targeted. Our group additionally likes Microsoft Readability for person behaviour insights. We’ve moved many purchasers from expensive, site-slowing options to Microsoft Readability due to its wonderful warmth mapping and recording instrument. This has helped us depart a optimistic affect on our shoppers!
Q: What’s your biggest success with Microsoft Promoting to date?
A: Over the previous 12 months, certainly one of our shoppers noticed a 9,440% enhance in conversions with an 819% enhance in advert spend. One other certainly one of our shoppers noticed a rise of 1,525% in conversions with a 198% spend enhance. With these numbers, we’ve been capable of present our shoppers and potential new shoppers the worth that Microsoft Promoting gives, and develop our shopper base by 30%. We wouldn’t have been capable of obtain these outcomes for our shoppers with out our partnership.
Q: How do you see your relationship progressing with Microsoft Promoting and why?
A: Our group is grateful for the expansion alternatives provided by Microsoft Promoting and is intrigued to see how Multi-platform with Good Campaigns will enable us to increase shopper promoting throughout Microsoft, Google, Fb, Instagram, all from one channel.
We see our relationship persevering with to develop as we present the worth Microsoft Promoting gives to our shoppers. We look ahead to exploring extra thrilling Microsoft Promoting alternatives with our shoppers as they grow to be out there.
Q: Have you ever had any optimistic experiences or working relationships with individuals who work inside Microsoft Promoting or Microsoft Promoting Help?
A: Each expertise and encounter with these working inside Microsoft Promoting has been optimistic, responsive, and resourceful. We even have entry to Microsoft Promoting Specialists to undergo the recommended optimisations for key accounts, which proves to be useful with outcomes.
Q: How does your organization embody the International Accomplice Progress Award?
A: There’s one factor we will depend on in digital advertising: Fixed change! We imagine this offers us with the final word means to develop, particularly when working with companions like Microsoft Promoting that not solely sustain with, however lead change. We attempt to be leaders of change and development in digital advertising.
We embody development by certainly one of our core values, “We Lead”. Main development for our shoppers and group is one thing we try to realize every single day.
“We Care” is one other certainly one of our core values that drives our group. On this trade, and through these distant occasions, it’s simple to neglect that it’s the individuals behind each enterprise. Many corporations focus solely on metrics and outcomes, while neglecting the relationships and other people behind the enterprise.
While we pleasure ourselves on driving incredible outcomes, we additionally prioritise open communication, empathy, humour, and transparency, which result in nice relationships with our shoppers. We all know caring about individuals, each internally and externally, will empower individuals to develop and prosper.
Q: How has Microsoft Promoting been ready that can assist you attain new prospects and develop your online business?
A: Over the previous 12 months, we’ve seen important shopper development with the assistance of Microsoft Promoting. Our group has developed our Microsoft Promoting abilities by finishing the certifications to grow to be Microsoft Promoting Licensed Professionals, which has amplified our skills and proven spectacular outcomes for our shoppers.
We enabled our shoppers to not solely survive however thrive by the tumultuous, unprecedented occasions of the COVID pandemic, and broaden our shopper base from principally the tourism trade to elevated tech, software program as a service (SaaS), and e-commerce shoppers.
We’ve grown our shopper base by 30% and have tripled advert spend with Microsoft Promoting over the previous 12 months. This enhance in shoppers and advert spend has enabled us to see an enormous enhance in conversions throughout this transitionary time for our shoppers.
Thanks to Philip Caines and the group at 1UP Digital for strolling us by how they utilise Microsoft Promoting, which merchandise they use to drive outcomes, and the way partnering with Microsoft Promoting has positively impacted their enterprise!
Don’t miss out on our different Accomplice Celebration International Award Winner spotlights—Wriggle Advertising and Dealer Interactive—or your subsequent likelihood to grow to be a Celebrated Accomplice throughout our subsequent spherical of nominations beginning 3 April 2023.
In the event you haven’t enrolled within the Microsoft Promoting Accomplice Program but, just be sure you apply at microsoftadvertisingpartners.com so that you’re eligible for the following spherical.
In the event you’re an enrolled Accomplice, keep related with us and up to the mark on all issues Accomplice-related by becoming a member of the Microsoft Promoting Accomplice Group on LinkedIn.
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