International Product Champion Award: Wriggle Advertising and marketing

Have you ever ever questioned what makes a Microsoft Promoting Celebrated Accomplice particular? How they utilise Microsoft Promoting to drive enterprise and attain new prospects? Or what merchandise they use to make the most important influence? We caught up with Wriggle Advertising and marketing, our International Product Champion Award winner and September 2022 Celebrated Accomplice, to get an inside have a look at the wonderful work that earned them this unique title within the first place!

What are the Microsoft Promoting Accomplice Celebration International Awards?

The Microsoft Promoting Accomplice Celebration International Awards is a bi-annual recognition programme for our Accomplice tier members that goals to recognise excellent, artistic, and efficient work by our Companions. This programme was expanded globally to all enrolled Accomplice tier members in September 2022 and highlights distinctive work throughout three awards.

PARTNER GROWTH AWARD	PARTNER CULTURE & COMMUNITY AWARD	PRODUCT CHAMPION AWARD
Awarded to the Accomplice that confirmed essentially the most progress via income, new accounts, and/or certifications within the earlier 6-12 months.	Awarded to the Accomplice who fostered variety, fairness, inclusion, alternative, or philanthropy inside their organisation, of their consumer technique, and/or neighborhood.	Awarded to the Accomplice who adopted and championed a brand new characteristic for the very best influence and outcomes doable.

You would be a Celebrated Accomplice too! Apply to enroll within the Microsoft Promoting Accomplice Program for an opportunity to turn into a Celebrated Accomplice throughout our subsequent spherical of nominations beginning 3 April 2023.

We had the chance to interview the CEO/Founding father of Wriggle Advertising and marketing, Nick Gianfreda, and the Head of Paid Search, Dion Williams. Wriggle Advertising and marketing is our September 2022 Microsoft Promoting Celebrated Accomplice and International Product Champion Award winner.

Q: Inform us slightly about Wriggle Advertising and marketing—historical past, present dimension, viewers, and enterprise targets.

A: At Wriggle Advertising and marketing, we make use of consultants of their respective fields and supply a return on funding (ROI)-focused digital advertising service to our shoppers. The enterprise was based in 2014 and has grown exponentially over the past 18 months; doubling each employees and turnover by monetary yr finish (FYE) 2022 with the assistance of Microsoft.

We offer trustworthy digital advertising recommendation and implement digital methods which are tailor-made to every consumer throughout mediums which are finest suited to attain their targets. All through the years, Wriggle has developed inside the digital sector, including extra providers equivalent to Microsoft Promoting administration serving to to extend digital efficiency for companies of all sizes.

Our fame is constructed on delivering a clear, results-oriented service that creates genuine two-way conversations. We don’t focus holistically on one particular space, however as a substitute present a cohesive method to promoting over a number of channels, retaining in thoughts our shoppers’ total advertising technique, and influencing their buyer’s end-to-end journey.

Q: What’s Wriggle Advertising and marketing’s imaginative and prescient, mission, or specialisation?

A: At Wriggle, we’re a full-service digital advertising company, and our mission is to offer our shoppers with a strong and constant ROI via digital campaigns which are tailor-made to their enterprise wants.

We offer data-driven outcomes by creating robust partnerships, embracing revolutionary methods, and adopting new options. We love innovation that helps to develop our shoppers’ companies, and our mission is to unravel essential enterprise challenges throughout the digital panorama utilizing digital innovation.

Q: What influence to your small business have you ever been in a position to drive with Microsoft Promoting?

A: Microsoft Promoting has allowed us to develop our service providing to our present consumer portfolio in addition to goal new shoppers. It permits us to work throughout a wider vary of sectors in a win-win state of affairs. Now we have been in a position to additional develop and educate shoppers about the advantages of Microsoft Bing and its search companions. In the end, by providing Microsoft Promoting, we’ve raised the profile of Wriggle Advertising and marketing and are seen as main consultants on this space.

Q: What are your favourite instruments or options inside Microsoft Promoting and why?

A: Microsoft Promoting has many alternative options and options that drive and improve our outcomes. Automated bidding methods and Sensible Procuring assist to make the bids dynamic for every public sale, permitting us to turn into more and more aggressive. Implementing sensible bidding methods, equivalent to goal return on advert spend (ROAS), has actually helped us to get the perfect return for our shoppers, particularly these with smaller budgets. With this, we are able to tailor our methods to particular person shoppers while being proactive as a substitute of conscious of additional improve ROI.

Q: What’s your best success with Microsoft Promoting thus far?

A: Our largest success with Microsoft is the variety it brings to our enterprise and shoppers. Microsoft Promoting permits us to cowl a spread of demographic and consumer bases, which in flip advantages our shoppers. We will goal a spread of sectors and verticals from Footwear to Prints and even Engineering. This has benefited each our e-commerce shoppers in addition to these that concentrate on lead technology and model consciousness.

Q: How do you see your relationship progressing with Microsoft Promoting and why?

A: Sooner or later, we hope our relationship continues to develop with Microsoft Promoting as we proceed to develop our portfolio, improve promoting spending, and introduce new shoppers to the platform. We see our relationship creating to the purpose the place we profit from a 1-on-1 collaboration with a Microsoft consultant who can present us with the newest updates, enable us to enroll into betas earlier than normal launch, and additional champion the advantages of the newest and unique options Microsoft Promoting has to supply.

Q: Have you ever had any constructive experiences or working relationships with individuals who work inside Microsoft Promoting or Microsoft Promoting Assist?

A: Assist is all the time very pleasant and private, all the time asking how your day is, and providing private insights into their very own lives, making conversions much less transactional. They all the time perceive when assist is and isn’t required and don’t push their very own agenda over shoppers’ wants/targets.

Q: How does your organization embody the International Product Champion Award?

A: Wriggle Advertising and marketing embodies the Product Champion Award by selling innovation to our shoppers as a substitute of stagnating, which is what permits us to proceed to be trade consultants. Championed by our Head of Paid Search, Dion Williams, who strives to ship outcomes and pushes not solely himself ahead, however our enterprise and shoppers’ companies with innovation, consistently researching and creating our service.

Q: What product options provided by Microsoft Promoting do you depend on essentially the most to attain your imaginative and prescient?

A: A singular characteristic of Microsoft Promoting that we depend on is viewing search companions. This provides us full transparency and visibility, which means we’ve got information on which web sites are eligible to serve our advertisements. With this info, we are able to then adapt and tailor our methods to particular person shoppers to additional improve ROI.

Thanks to Nick Gianfreda, Dion Williams, and the crew at Wriggle Advertising and marketing for strolling us via which merchandise they utilise to drive outcomes, and the way partnering with Microsoft Promoting has positively impacted their enterprise!

Don’t miss out on our different Accomplice Celebration International Award Winner spotlights—1UP Digital and Dealer Interactive—or your subsequent likelihood to turn into a Celebrated Accomplice throughout our subsequent spherical of nominations beginning 3 April 2023.

When you haven’t enrolled within the Microsoft Promoting Accomplice Program but, just remember to apply at microsoftadvertisingpartners.com so that you’re eligible for the subsequent spherical.

When you’re an enrolled Accomplice, keep linked with us and on top of things on all issues Accomplice-related by becoming a member of the Microsoft Promoting Accomplice Group on LinkedIn.

Assist us enhance Microsoft Promoting

Your feedback and suggestions are integral to form and enhance our product. You should utilize the Microsoft Promoting Suggestions portal, in-product suggestions, Twitter, or Instagram. You may as well e mail us at advertising-feedback@microsoft.com or contact Assist.