Sandra Alfaro lately left DDB Chicago with out asserting the place she is perhaps headed subsequent. The quick thriller is now solved as Alfaro has been named the primary U.S. CEO at impartial company community Intestine, efficient Sept. 5.
Alfaro, who had served as president at DDB Chicago since October 2022, now joins her former CEO Andrea Diquez, who stepped down in 2022 to affix Intestine as world CEO.
Within the newly created position, Alfaro can be accountable for managing the day-to-day operations of Intestine’s headquarters in Miami and the Intestine Los Angeles workplace. She can be working with the company’s world management staff, particularly North America CCOs Ricardo Casal and Juan Javier Peña Plaza; Bruno Acanfora and Ariel Abramovici, govt inventive administrators at Intestine LA; and Carmen Rodriguez, world chief progress officer and associate. Alfaro will report back to Diquez and can be based mostly in Miami.
“Sandra is an unimaginable enterprise chief. She understands the place the market and customers are going, so she is the perfect at establishing shoppers’ companies for fulfillment,” mentioned Diquez in an announcement. “Additionally, her built-in pondering amazes me each time. She’s in a position to merge media, creativity and knowledge seamlessly into the enterprise, and has created fashions throughout many classes.”
![Vital Farms stands out among egg producers by its concept of “conscious capitalism,” which benefits all involved in the farming process, from the farmers to the consumers and even the […]](https://static-prod.adweek.com/wp-content/uploads/2023/05/gut-vital-farms-2023-640x360.jpg)
Alfaro brings greater than 25 years of expertise throughout the promoting and advertising industries, with a concentrate on account administration. Previous to serving as president of DDB Chicago, she was the company’s head of enterprise management. Throughout her time there, she helped the company launch its first devoted social apply and performed a key position in bringing in new enterprise.
Earlier than DDB, Alfaro was at Horizon Media, the place she was the primary chief of culture-first inventive company 305 Worldwide, a three way partnership with rapper Pitbull. Previous to that, she was the managing director of Gray Wing for 5 years, serving to the company win shoppers together with Pfizer, Papa John’s, Lilly and Nestlé. She started her profession at Saatchi & Saatchi and likewise spent over a decade at The Vidal Partnership, reaching the position of managing associate of the company.
“The tradition of Intestine is what most excites me. They’re a courageous company for courageous shoppers with readability on its values of braveness, transparency and instinct, which signifies that Intestine is aware of what it’s and what it’s not, which is inspiring,” Alfaro mentioned in an announcement. “In my new position, I hope to encourage the U.S. staff to proceed delivering courageous work to its superb shoppers, whereas guaranteeing the company operates each successfully and effectively.”
