It’s been virtually a 12 months since ChatGPT launched publicly.
Since then, we’ve seen AI used for all types of social media duties. Whether or not it’s writing content material, designing pictures, responding to feedback, or sending DMs.
The issue is most AI instruments aren’t constructed for social media. They’re basic chat-based instruments designed for use wherever. Which suggests these instruments don’t perceive the nuances of social.
However at the moment, that modifications.
We’ve spent virtually a 12 months working arduous on Buffer’s AI Assistant to revamp it for social. From at the moment, it is aware of what social community you’re on, who your viewers is, and what tone of voice you’d like.
Buffer’s AI Assistant isn’t just sensible. It’s social media sensible.
5 enhancements we’ve made to Buffer’s AI
Finally, we needed our AI Assistant to carry out higher on social media.
So, we interviewed dozens of Buffer customers, asking precisely what they needed to realize on social. Nearly all of them responded with three requests.
- Assist me increase my engagement
- Assist me develop my following
- Assist me save time
With these three targets in thoughts, we’ve redesigned the AI Assistant from the bottom up.
1) Composer-ready
Nearly all the Buffer AI Assistant customers we spoke to mentioned it helped them save time.
See, AI will help you repurpose nice content material you’ve already written, shorten the size of a submit, and even rewrite a submit for a brand new viewers. This can be a enormous time-saver.
However, Buffer’s AI Assistant wasn’t simply accessible to customers — being solely obtainable in Concepts.
So, we’ve modified that.
Now, the AI Assistant is accessible proper the place you want it: within the composer.
2) It’s social media sensible
With the AI Assistant within the composer, it’s not solely is it obtainable proper once you’re posting, but it surely’s additionally in a position to inform which channel you’re planning on posting to.
Utilizing this data, we have skilled the AI to customise its ideas primarily based on the social community.
It is aware of the character restrict for every channel, that means you’ll by no means find yourself with a submit that is too lengthy.
But it surely additionally understands what kind of language performs finest on every platform, crafting extra formal posts for LinkedIn, shorter updates for TikTok, and longer, extra private posts for Fb.
3) Tweak your tone
To get the likes, clicks, and impressions you deserve, you’ll want to put in writing posts that resonate together with your viewers.
For a few of you, that’ll imply writing in an off-the-cuff, enjoyable type. For others, that may imply writing in a extra skilled method.
Many loyal AI Assistant customers shared that Buffer’s ideas have been too pleasant and superficial.
So, we’ve added two additional choices to tweak your tone. Make it extra informal, or extra make it extra formal.
4) Describe your viewers
One of many important points with utilizing AI for content material creation is that it doesn’t perceive your viewers.
Each good author is aware of that to craft nice content material, that you must write in a method that appeals to your viewers. It’s pretty jarring studying unimaginative, formal copy whereas shopping your espresso store’s Instagram. And it’s disconcerting once you see your lawyer submit Fb updates affected by emojis.
Luckily, Buffer’s AI Assistant is aware of this. When writing your immediate, you’re now inspired to share details about your target market.
Doing so will prime the AI to put in writing content material that is designed to your viewers.
5) Limitless credit
This replace was a no brainer.
Beforehand, the usage of Buffer’s AI Assistant was restricted by credit. Free customers acquired 50 credit, and paying customers acquired as much as 3,000.
As we speak, we’ve eliminated all the bounds, that means you should utilize the AI Assistant as a lot as you need.
4 lesser-known Buffer’s AI Assistant use instances
Let’s discover a few of the lesser-known use instances for Buffer’s AI:
- Crafting submit drafts: Have a imprecise concept? Buffer’s AI Assistant will help remodel preliminary ideas into full-fledged posts.
- Creating fascinating captions: A picture could converse a thousand phrases, however an excellent caption can amplify its affect. Buffer’s AI Assistant can create this caption immediately, with only a brief immediate.
- Textual content overlays for TikTok: Elevate your TikTok movies with textual content overlays. Whether or not it is a catchy phrase or a necessary piece of knowledge, Buffer’s AI will help.
- Hashtag technology: With hashtags taking part in an important position in discoverability, the AI Assistant can counsel trending and related tags, making your posts extra seen to a wider viewers.
Oh, and there is yet another factor…
Fancy a problem?
To rejoice the launch of the brand new AI Assistant, you’re invited to hitch Buffer’s AI Accelerator, a curated 2-week development problem that is not like another.
The objective is straightforward: 2x your development in simply 2 weeks.
We’ll enable you get there in our expertly designed two-week course. Members obtain:
- Tailor-made AI coaching: Be taught to wield AI for high-reach posts, good to your viewers.
- Each day development hacks: Obtain actionable suggestions every day designed to raise your social technique.
- Neighborhood & collaboration: Have interaction with fellow individuals in our Discord group, sharing triumphs and insights.
- Recognition: We’ll function the highest performers on our weblog, social and our e-newsletter (seen by 100,000 readers).
Oh, and entry is 100% free. Be part of the AI Accelerator at the moment →
