From getting on the radar of your influencers to activating model advocacy amongst them, influencer engagement is a course of – nevertheless it does not must be a troublesome one. The important thing to constructing relationships together with your influencers is to know, first, that there are completely different levels of engagement all through the connection course of.
As firms determine the place to speculate their restricted advertising and marketing sources, there’s a distinct alternative to give attention to investing in relationships. — Lee Odden
This week, we launched Traackr’s Relationship Funnel, and the flexibility to trace the 5 key levels of your influencer relationships throughout the platform — from consciousness to advocacy. The purpose of this new function is to assist customers monitor the place every distinctive relationship is within the influencer engagement journey, so as to construct profitable methods and measure progress.
Monitor your influencer relationships
You wouldn’t suggest in your first date – Don’t bounce the gun in your influencer relationships.
Now you’ll be able to replace and think about exactly which key stage your influencers are in, monitor your progress, and higher perceive when it is time to suggest. Climbing the ladder of social engagement is simpler when you’ll be able to see the place you’re and know the place you’re going.
Set possession of an influencer relationship to make cross-team collaboration straightforward, too. Any time a relationship proprietor or relationship stage is ready to an influencer, the exercise will likely be added to the dialog historical past, together with the remainder of your engagement historical past, so you’ll be able to monitor influencers’ progress by way of the relationship funnel.
Handle your relationship funnel
Taking an influencer from fully unaware to an advocate to your model or message is feasible.
You may visualize the method in Traackr’s Relationship Funnel, and watch your influencer relationships progress over time.
Influencer discovery is simply step one of influencer advertising and marketing packages. Understanding your relationships, managing conversations, monitoring your progress, and measuring your success are the following key steps in constructing a profitable influencer program.
