There’s one other new child on the block—or within the App Retailer, we should always say. As of October 2022, BeReal is second solely to Peacock TV because the most-downloaded free software in america. What does that imply for social media tendencies right now?
Yep. It seems to be prefer it’s most likely time to get accustomed to one other social media platform.
Whereas some manufacturers are reluctant to spend an excessive amount of vitality on a platform with out confirmed endurance, others have already planted their flags as early adopters. Let’s break all of it down so you may decide if a BeReal technique is best for you.
What’s BeReal?
BeReal is a French photo-sharing social media app developed by Alexis Barreyat and Kevin Perreau. Though it’s been round since 2020, the app didn’t achieve world traction till mid-2022.
BeReal sends customers a simultaneous day by day notification prompting them to add a photograph inside a two-minute window utilizing its distinctive front- and dual-facing digital camera characteristic. The app’s tight posting deadline encourages genuine content material since customers don’t have sufficient time to stage the proper shot like they could on different platforms. BeReal additionally doesn’t enable filters or photograph modifying, and there are not any official ads (but) or follower counts.
Picture by way of eMarketer
How does the BeReal app work?
Fortunately, most of BeReal’s appeal is in its simplicity, making it fairly simple to get the grasp of. Its founders deliberately restricted the platform’s options to advertise authenticity over aesthetics and supply a “actual” have a look at what persons are actually as much as of their day by day lives.
Right here’s a glance to get arrange:
- Create an account. The app will ask you to choose a username, profile show title, brief bio, and profile image.
- Add some buddies. You’ll be able to select who to comply with out of your contacts or search by username.
- Time to BeReal. Daily at a distinct time, all BeReal customers get a notification saying, “It’s time to BeReal.”
- The clock begins. You’ve gotten two minutes to seize a BeReal along with your back and front cameras after you get the notification. You’ll be able to submit your BeReal late, however the app will notify your pals that you just didn’t make it within the supposed window.
- Want one other take? You’ll be able to retake your BeReal as much as 10 instances, however your followers will know what number of tries it took to get the shot you wished.
- Add a caption. Get a dialog began with just a little further context.
- No lurking allowed! You gained’t be capable to see what your pals are as much as till you submit a photograph your self.
Further BeReal options
Whereas the record is brief, BeReal does have just a few options that assist create a extra distinctive expertise, together with:
- Challenges – Typically, the BeReal notification comes with a “problem” to assist encourage posts.
- Discovery – Make your BeReals public and discover out what different customers in your space (or around the globe) are as much as.
- Map – Take a look at the place your pals are posting their BeReals.
- Recollections – BeReal archives all of your posts so you may revisit them anytime.
Can manufacturers promote on BeReal?
BeReal considers paid adverts intrusive and doesn’t enable them on its platform. The app’s steadfast dedication to “actual” content material is admirable however does trigger some concern for the platform’s longevity—particularly as Instagram, TikTok, and Snapchat roll out copycat options.
To remain aggressive with its wealthier counterparts, BeReal is reportedly contemplating some premium options and subscriptions to generate income. It additionally hasn’t utterly dominated out providing paid adverts sooner or later. Nonetheless, many entrepreneurs are understandably reluctant to spend money on a method for a platform that isn’t at present worthwhile.
That stated, BeReal’s time dedication is small. And the real content material and interactions the platform evokes have already allowed some family names to showcase their model in an entire new gentle.
6 inventive methods manufacturers can leverage BeReal
Promote authenticity.
As a model, you all the time need to put your greatest foot ahead. However everyone knows that life can’t be glamorous on a regular basis. So why not simply come proper out and say it? Or higher but, present it.
BeReal is a superb alternative to humanize your model. No staged pictures. No infinite takes. Only a uncooked have a look at who you’re and the way your organization operates.
Be just a little boring.
Social media makes some individuals seem like all they do is win, main others to really feel like their lives are insufficient by comparability. However BeReal is a refreshing reminder that even essentially the most adventurous amongst us nonetheless have bedhead and lazy afternoons.
In the event that they aren’t already, encourage your creators to share these moments with their viewers on BeReal. Doing so will assist followers see a distinct facet of their favourite personalities and make them really feel much more relatable after they submit their regular content material on different platforms.
Attain a youthful viewers.
Gen Zers and millennials are the overwhelming majority on BeReal, with solely a fraction of its customers over 45. Whereas older generations persist with Instagram and Fb (for now), BeReal is an attention-grabbing possibility for manufacturers to succeed in youthful audiences on a platform that also feels prefer it belongs to them.
Picture by way of eMarketer
Present what’s occurring behind the scenes.
Some manufacturers leverage BeReal as a window to what life is inside their firm. This may be a good way to share your model story in a novel and genuine approach and put a face to the individuals making the gears flip behind the scenes every single day.
Share distinctive low cost codes.
Take into account sharing distinctive low cost codes individuals can solely get in the event that they comply with you on BeReal. This offers your viewers a sense of exclusivity and makes them really feel a stronger connection to your model. Plus, leveraging trackable low cost codes on the app gives a a lot better thought of how useful the platform will be to your influencer advertising and marketing objectives and enable you to decide whether or not or not it’s price investing extra time into.
Tease upcoming product releases.
Some manufacturers are already utilizing BeReal to tease upcoming product launches. Posting “cryptic” photos on the app with deliberately little context will be an efficient approach to pique shoppers’ curiosity and trigger them to hunt extra data in your web site or different social channels. And if you wish to take it a step additional, take into account providing some sort of giveaway on your upcoming launch to drag much more eyes onto your BeReal content material.
Get your creators concerned.
Ship your influencer roster a BeReal problem.
Have some enjoyable with the app and make up your personal BeReal challenges you may ship to your creators. With just a little effort, the content material will make for a enjoyable mini-photo library you may repurpose in your different platforms.
Give your occasions a particular cameo.
Attempt to get your creators concerned in your BeReal content material at your subsequent occasion. Your viewers will love catching a glimpse of the visitor look and hopefully head to your or your creators’ different platforms to get extra protection from the occasion.
Allow them to take over your account.
Kick the cameo technique up a notch and provides your creator entry to your BeReal account. That approach, you don’t even must be in the identical place on the similar time, and you may make sure the influencer is the focus when the notification arrives. It ought to go with out saying, however simply remember to decide a creator you belief earlier than giving this technique a go.
Promote psychological well being.
Influencers are recognized for creating beautiful content material on social media, however on BeReal they don’t must. Let your creators know they don’t must be “on,” and encourage them to point out their followers that life doesn’t all the time must be picture-perfect on a regular basis.
Manufacturers already benefiting from BeReal’s rising reputation
Chipotle
Chipotle is all the time fast to tackle the newest social media development, so it’s not stunning they’re additionally one of many first manufacturers to leverage BeReal. From promo codes to behind-the-scenes pictures, Chipotle has already proved its viewers is keen to get on board with the model’s presence on the app.
The restaurant additionally integrated BeReal into its twenty second “Boorito” promotion. Chipotle just lately introduced that anybody who takes a photograph of themselves at certainly one of its eating places throughout the two-minute BeReal window on Halloween with the caption #boorito sweepstakes could be entered right into a drawing to win free burritos for a 12 months.
Trident Gum
made gum collectively would possibly as properly BeReal collectively pic.twitter.com/l3nZ4UfZLn
— trident gum (@tridentgum) July 18, 2022
Trident Gum instructed the world they’re utilizing the app by posting a BeReal screenshot on Twitter asserting the upcoming launch of its Bitter Patch-flavored gum. The transfer proved a stable one-two punch to get followers giddy about an thrilling new product launch whereas driving extra followers to its BeReal web page to search out out what the model is as much as subsequent.
PacSun
it’s time to ⚠️BeReal⚠️ pic.twitter.com/59o2RITFiC
— pacsun (@PacSun) July 20, 2022
PacSun took an identical method as Trident when it posted a candid “blooper” of 4 fashions carrying garments from the model’s casualwear assortment throughout a photoshoot. By way of its BeReal presence, PacSun gives followers a peek behind the scenes of the model’s advertising and marketing division that audiences could be laborious pressed to search out wherever else.
Key takeaway on social media tendencies right now: Is the BeReal app ‘for actual’ or only a flash within the pan?
Whereas it stays to be seen whether or not or not BeReal is right here to remain, one factor is for positive: Audiences are keen to offer your model a shot on the app for those who comply with play by the principles. By preserving your content material genuine and within the spirit of the app, you may attain a younger viewers and turn out to be part of the dialog whereas the platform remains to be one of many hottest tickets within the App Retailer.
Often Requested Questions
