Burger King has received advert plaudits for years, mainly by subverting the supposedly healthful virtues of rival McDonald’s.
Right here it’s being avowedly totally different once more with a Christmas providing from BBH giving us seven minutes of instructions to varied ‘drive-thrus’ to flee from congested Christmas visitors. To a satirical model of Chris Rea’s Driving Dwelling for Christmas.
Burger King’s Soco Núñez de Cela says: “It’s exhausting for manufacturers to face out at Christmas. So as an alternative of making an attempt to out-Christmas anybody, we determined to hijack it. We had plenty of enjoyable with arguably the most important Whopper of the season and making a tune that can be in our heads and hopefully everybody else’s all through the season.”
Right here’s a poster that moderately speaks for itself.
There’s additionally a neighborhood radio marketing campaign in all of the (many) locations listed.
Genius or too intelligent by half (and too lengthy, though that’s partly the purpose)? BBH is definitely pulling out all of the stops below new CCO Alex Grieve.
MAA inventive scale. 4 or 7.5 (see if it turns into an ear-worm.)
