Is it higher than the Creator Fund?

What’s the TikTok Creativity Program?

In response to the platform, TikTok Creativity Program Beta is an initiative to reward creators for creating high-quality, authentic content material, and it serves as a financial incentive for creators who make longer content material (over a minute).

TikTok’s web site explains, “With Creativity Program Beta, you have got the potential to gather rewards as you create and publish longer video content material.”

Because the identify suggests, this system remains to be in beta mode and is barely accessible in restricted areas — the U.S., France, Brazil, Germany, Japan, Korea, and the U.Okay.

The right way to Be a part of TikTok Artistic Program Beta

To be eligible for this system, you will need to have an account primarily based in one of many above areas, be at the very least 18 years outdated, have a minimum of 10,000 followers, and have at the very least 100,000 video views within the final 30 days.

The way you enroll in this system relies on whether or not you‘re already registered within the defunct TikTok Creator Fund. Should you’re enrolled within the Creator Fund, you’ll be able to swap to TikTok Artistic Program Beta through the next steps:

1. Open the TikTok app and go to your profile.
2. Faucet the menu button (the three horizontal bars), then faucet Settings.
3. Faucet Creator Instruments, then Creator Fund.
4. Lastly, faucet Swap on the backside of the web page.

Professional Tip: When you be a part of TikTok Artistic Program Beta, you can’t swap again to the Creator Fund. However, additionally … why would you need to? The Creator Fund is lifeless.

Should you‘re not enrolled within the Creator Fund, you’ll comply with steps 1-3 however faucet Creator Program as a substitute of Creator Fund. You‘ll be notified three days later whether or not you’ve been accepted into this system.

What occurred to the Creator Fund?

Okay, why did the Creator Fund go the best way of the dinosaurs? The $2 billion fund was launched in 2020 and was discontinued in December 2023 after many creators criticized this system for low payouts.

TikTok Creativity Program Beta Payout

So, how a lot are creators making through the TikTok Creativity Program Beta? Whereas the platform’s web site is being hush-hush about precisely how a lot the brand new program is rewarding creators, some customers are already sharing their expertise.

Finance content material creator Miki Rai shared that her expertise with this system was off to an underwhelming begin however improved considerably over time.

“Instantly after I joined (in November 2023), my video views tanked so dangerous,” Rai explains in a TikTok. Rai believes the tank occurred as a result of her viewers was used to her posting short-form movies quite than movies longer than a minute.

Keep in mind that this system solely generates income if the movies are longer than 60 seconds.

Rai reviews solely making $146 her first month into this system, even after posting a number of instances a day.

“Which makes that lower than $5 per video that I made,” she says. Rai’s earnings jumped to $436.76 the next December and about the identical in January. However, in February, Rai noticed a significant distinction.

“We’re solely midway by, and up to now, I’ve made $1,273.48,” she says in her TikTok. The app projected she’d earn $2288.66 by the tip of the month.

Rai says the enhance in earnings is probably going related to a few her movies going viral that month, one in all which earned 3.8 million views. Each movies had been over a minute lengthy.

Creator Kait Alayna says she made $629 in a single week. That week, every day revenue ranged from $4.90 to $193.24.

Nonetheless, it is necessary to notice some creators, like Rai, have reported a tank in views shortly after becoming a member of this system, prompting some customers to discourage others from becoming a member of this system or dropping out themselves.

That stated, the drop in viewers appears short-term as they get used to creators posting longer content material.

Is the TikTok Creativity Program Higher than the Creator Fund?

Briefly, I say it‘s positively higher. This system remains to be pretty new, so there aren’t many dependable statistics evaluating this system to the fund.

However, primarily based on movies I’ve seen of creators discussing their payouts, this system appears to be dealing with much less criticism than the Creator Fund.

Should you’re a creator used to producing short-form movies underneath a minute lengthy, then exceeding 60 seconds can pose a problem. You might also discover at the very least a short lived drop in views as your viewers adjusts to the brand new course.

All that apart, I believe this system is price making use of if you wish to generate revenue on TikTok. Now, do I believe you will generate sufficient revenue to outlive solely off the TikTok Creativity Program — no.

The actual fact is barely 12% of creators make over $50,000 a yr, whatever the platform. The actual cash comes from model partnerships, offers, sponsorships, advert income, and commissions.

Concerning TikTok, you’ll be able to generate extra revenue through TikTok Reside and TikTok Store, in addition to the above strategies.

My recommendation, you‘ll stand to profit in the long term from switching to the brand new creativity program. Plus, there actually isn’t a lot of some extent in sticking to an outdated fund that was so extensively criticized it was discontinued.

Simply be sure to produce other streams of revenue, too.