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Is It Time to Flip the Product Roadmap? | by Emma Gordon | Feb, 2023


In non-digital native firms, it’s all in regards to the launch cycle. However measuring and studying are simply as essential.

So how can we acquire time to judge?

For product groups in legacy or non-digital native firms, the Roadmap is our inside publication and storefront. It must bridge the hole between how we wish to be working and the enterprise surroundings the place we now have to function.

Gantt Charts run left to proper. Why can’t Product Roadmaps run proper to left?

Whereas true Product adherents know {that a} Roadmap isn’t the perfect technique to talk the worth of product growth, in the true world it’s top-of-the-line communication instruments we’ve received, and infrequently the one one senior stakeholders are fascinated about.

I’ve observed that more often than not Roadmaps devolve right into a Gantt chart. Stakeholders love them. Administrators ask for them. Making an attempt to maneuver away from Gantt is like swimming towards the tide. Doable, however energy-draining.

There’s a motive this fashion of visualising a plan has been round because the nineteenth century. Stakeholders are people and people like tales.

The Gantt chart is a visible story that conveys complicated details about time, work and sources in an easy-to-absorb method. Nevertheless it additionally drives all of the unsuitable behaviours in Product Administration and basically misrepresents what we do.

A Gantt chart says ‘we’ll do that, and when it’s completed, we’ll do that’.

Product growth is by no means completed.

Once we do one thing we’d like to have the ability to observe, take a look at, be taught and re-do it. We want house for studying, experimentation, and analysis.

Gantt Charts run left to proper. Why can’t Product Roadmaps run right-to-left? Let’s hero the factor we’re studying from proper now:

The Flipped Roadmap. The speedy work is on the proper hand aspect, each Supply and Analysis. Timeframe strikes out in direction of the Backlog on the left.

The important thing advantages of this model of the Roadmap are:

  • It displays the significance of measuring and studying. The issues we’re studying about now in Analysis will have an effect on how we prioritise and select what to work on subsequent.
  • It exhibits the journey from concept/request by way of definition and refinement. One of these Roadmap displays the worth of Product work, not simply design and construct.
  • Can present the general objectives of the product, lengthy and short-term. If there’s a giant ask that’s not aligned with the product objectives, the Roadmap will facilitate that dialog about the place the misalignment is coming from and the way greatest to deal with it.
  • Stakeholders can see their mission in a backlog view. It’s there, and it’s going to be prioritised towards all the opposite asks. You don’t want two paperwork.
  • It surfaces the competing asks coming into the staff. The Product Supervisor is completely open and stakeholders can see what their mission shall be competing with. This helps to information prioritisation conversations.
  • It offers stakeholders a tough timescale for after they can count on to have their characteristic launched, which is in spite of everything the principle motive companies preserve defaulting to Gantt charts for Roadmaps. Whether or not we prefer it or not, dependencies at all times should be managed.

Right here’s a labored instance for a digital product staff in a financial institution:

I completely acknowledge it is a pragmatic resolution.

Ideally, Product Managers wouldn’t want to make use of Roadmaps in any respect. We might speak in regards to the outcomes we’re aiming for within the quick, medium & long run.

However, for lots of us, that’s a dream proper now. So let’s affect the change the place we are able to. Flip your Roadmap!

Additional Studying: 3 Methods to Create 10x Higher Product Roadmaps. Agile Product Roadmaps.

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