Bing Locations is an area enterprise itemizing service offered by Microsoft’s search engine, Bing. It permits companies to create a profile with their primary info, resembling identify, deal with, cellphone quantity, web site, enterprise hours, and photographs in order that potential clients can discover them simply on Bing’s search outcomes, maps, and different companies.
Bing’s search outcomes provide a map pack identical to Google’s SERP with the flexibility to zoom in and think about the companies closest to you.
Bing and Contextual AI
Whereas Bing had fairly a small market share of the search engine market (at present beneath 7%), the funding and integration of ChatGPT’s contextual AI expertise could drive much more adoption of the search engine… particularly if Google is lagging behind with an analogous expertise. There’s little question in my thoughts that developments in AI are going to significantly disrupt the search engine market.
Even with its present small market share, Bing nonetheless interprets to tens of millions of customers who might doubtlessly discover what you are promoting by means of Bing Locations.
Together with the brand new AI built-in, different options of Bing Locations embody:
- Verification: Bing Locations requires companies to confirm their itemizing by means of a cellphone name, electronic mail, or postcard to make sure accuracy and authenticity.
- A number of areas administration: Companies can handle a number of areas from a single dashboard, making it simpler to replace and preserve their listings.
- Opinions administration: Companies can reply to buyer evaluations, observe their rankings, and enhance their popularity (and visibility).
- Native search advertisements: Bing Locations additionally gives native search advertisements that enable companies to advertise their itemizing and attain a wider viewers.
- Integration with different Microsoft merchandise: Bing Locations integrates with different Microsoft merchandise resembling Workplace 365, Home windows 10, and LinkedIn to assist companies handle their on-line presence extra successfully.
- Cell App: The Bing Locations cell app permits enterprise house owners to handle their listings on-the-go. With the app, companies can replace their enterprise info, add photographs, reply to buyer evaluations, and observe their efficiency from their cell gadget.
However the perfect function that you could be not pay attention to is Bing Locations integration with Google Enterprise! You’ll be able to even synchronize the 2 platforms so that you simply don’t have to handle two completely different channels.
Google Enterprise Profile Synchronization
If you register with Bing Locations, you’re instantly delivered to a display screen that allows you to merely import your Google Enterprise listings in Bing! Simply add them, replace your classes, and also you’re dwell. I did discover the classes and hierarchy was missing. For instance, there have been no classes for enterprise consultants or software program firms… sort of unusual.
Companies ought to publish on Bing Locations as a result of it will possibly assist them enhance their on-line visibility and entice extra native clients. By having a verified and full profile on Bing Locations, companies can enhance their search engine marketing (search engine marketing) and seem greater in Bing’s search outcomes for related queries.
Moreover, Bing Locations supplies helpful insights and analytics to assist companies observe their efficiency and perceive their viewers higher.
