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Iterate and Get Suggestions: Navigate the Product Growth Life Cycle | by Social Tales by Product Coalition | Jul, 2024


We requested a product chief how they facilitate the event life cycle on their workforce. Right here’s what we realized.

By Jon Matheson for Product Coalition

Supply: Artem Ivanov

When folks consider a product improvement life cycle, they typically think about a step-by-step course of, like following a recipe. However skilled product builders comprehend it’s hardly ever that easy.

As a substitute of a straight path, the life cycle is extra like navigating completely different landscapes, every with its challenges and alternatives. And also you want to have the ability to adapt to what’s in entrance of you, moderately than sticking to a hard and fast plan.

Think about the levels within the product improvement cycle as a collection of various terrains, every needing a novel strategy. And your success depends upon how nicely you learn the state of affairs and make selections alongside the way in which.

Each section — whether or not it’s developing with concepts, constructing the product, or launching it — has its personal realities formed by your workforce’s tradition, the instruments you have got, and what your prospects and enterprise want at the moment. What works in a single state of affairs won’t work in one other…

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