Ogilvy gained the pitch for Jameson’s world account earlier this 12 months in opposition to 20-year incumbent TBWA and Publicis New York. On the time, the model stated it aimed to bolster its presence in established markets just like the U.S., in addition to successful prospects in rising markets akin to South Africa and Asia.
“Jameson is a model recognized for having a clean style that everybody can take pleasure in, and a light-hearted nature that welcomes folks,” Antonis Kocheilas, world CEO of Ogilvy Promoting, added. “We leaned into that by creating the idea of a household related by a shared spirit of not taking themselves too significantly.”
In 2022, Jameson spent $30 million on measured media within the U.S. alone, with $13 million of that coming within the type of digital media, in accordance with COMvergence. In its 2022 fiscal 12 months, Jameson bought 10.4 million circumstances throughout 130 markets worldwide, rating it among the many high 4 whiskey manufacturers on this planet and dominates the Irish whiskey class with 67% of market share.
CREDITS:
Workplaces: Ogilvy UK, Ogilvy New York, Ogilvy Chicago
International CEO, Ogilvy Promoting: Antonis Kocheilas
International Chief Artistic Officer: Liz Taylor
Government Artistic Administrators: Nicola Wooden, Andy Forrest
Artistic Administrators: Alice Teruzzi, Francesca Ferracini, Liam Butler
Senior Artwork Director: Mark Harrison
Artistic Administrators: Jen Richardson, Emily Clark
Government Producer: Sally Lipsius
Junior Producer: George Ward
Assistant Producer: Eva McAlpine
Government Design Director: Luke Ridgway
Lead Movement Designer: Alex Dunford
Designers: Kieran Wye, Olivier Lafayase
Head of Technique, Promoting: Matt Waksman
Technique Administrators: Elise Alverson, Natalie Chester
Challenge Administration Lead: Joel Metcalf
Challenge Director: Emily Fry
Challenge Supervisor: Anna Matyasovszki
Managing Companion: Andrew Brooks
Government Group Director: Amy Medellin
Shopper Companion: Kate Woodruff
Enterprise Director: Alex Pryce
Account Director: Rachel Passman
Senior Account Supervisor: George Skane-Davis
Account Government: Calvin Twist
