Partly one, we undergo Jeff Ferguson’s lengthy historical past in search advertising and marketing. Partly two, we decide up with him beginning his personal company. Then partially three we discuss concerning the state of search engine marketing research.
In brief, he goes off on his rant on search engine marketing research finished on rating components and different areas. In brief, he was not a fan of these research and he wrote rather a lot about how they have been finished improper. He wasn’t saying the intent was improper, the businesses that made these research actually wished to assist. However doing rating issue research are simply too exhausting and actually exhausting to show.
After all, it ruffled plenty of feathers within the search engine marketing group. However he goes by extra on why he did what he did and what he wished to get out of it.
You possibly can be taught extra about Jeff Ferguson at Amplitude Digital and comply with him on Twitter @CountXero.
You possibly can subscribe to our YouTube channel by clicking right here so you do not miss the following vlog the place I interviews. I do have a pleasant lineup of interviews scheduled with SEOs and SEMS, lots of which you do not need to miss – and I promise to proceed to make these vlogs higher over time. If you wish to be interviewed, please fill out this way together with your particulars.
Discussion board dialogue at YouTube.
