Jennifer Christ, a long-time analyst and analysis supervisor at The Freedonia Group and Packaged Info, just lately gave a keynote deal with on the Ohio Meals Trade Summit in Columbus, Ohio.
With 25 years of expertise sizing markets, forecasting demand, and monitoring tendencies, Jennifer has authored greater than 90 research, and her evaluation has appeared in The Wall Road Journal, The Washington Put up, The New York Instances, and plenty of different business publications and media retailers.
Her presentation was titled “The Packaging/Packaged Items Connection: Insights on How Packaging Influences Alternatives within the Meals & Beverage Market.” Jennifer famous, “Traits in packaging and packaged meals and beverage merchandise are intertwined. Modifications in packaging can permit meals and beverage processors to deal with client preferences and desires. Equally, adjustments in issues like how, when, and the place folks eat their meals can affect the kind of packaging wanted for a given product.”
Drawing on current business research from each The Freedonia Group’s packaging protection and Packaged Info’ meals and beverage evaluation, in addition to proprietary client survey knowledge from the Freedonia Group and Packaged Info Nationwide On-line Client Survey, Jennifer mentioned a wide range of key subjects:
- Defining “sustainable packaging” and optimizing for particular company targets
- Options customers particularly search for when contemplating sustainable packaging
- Balancing sustainability targets with price and performance
- Client perceptions of the eco-friendliness of assorted packaging supplies
- Utilizing packaging to cut back meals waste
- How packaging design can talk a dedication to sustainability, together with the use buzzwords on labeling, recycling directions, third-party certifications, and QR codes
- Client use patterns: understanding how and the place folks eat meals
- Designing packaging to cater to particular demographics, equivalent to vegetarians & vegans, households with youngsters, clean-label customers, and snackers
- Adapting packaging must e-commerce and residential supply
“There isn’t a one excellent packaging answer,” Jennifer defined. “By conserving in thoughts company targets, the significance of perform, price issues, and their goal market, packaged meals and beverage suppliers could make the only option for his or her wants.”
To entry extra details about sustainability within the meals and beverage packaging business, you should definitely try the report US Sustainability in Packaging.
When you want a extra detailed take a look at a selected market, The Freedonia Group has revealed studies masking a variety of packaging markets, together with US beverage packaging and US meals packaging, in addition to extra focused classes.
As well as, Packaged Info provides in depth market analysis on the US meals and beverage market.
About The Freedonia Group and Packaged Info
The Freedonia Group, a division of MarketResearch.com, is a premier worldwide enterprise analysis firm, offering market forecasts, business tendencies, and market share info. From one-person consulting corporations to international conglomerates, our analysts present corporations with unbiased, dependable business market analysis and evaluation to assist them make essential enterprise choices. The Freedonia Group’s manufacturers additionally embrace Packaged Info, a trusted supplier of client market analysis on meals & beverage, pet merchandise & companies, and monetary companies, and Simba Info, the main authority for market insights on training {and professional} publishing.
