By Jon Matheson for Product Coalition
Staying forward within the product growth recreation requires extra than simply the drive for innovation. I imply, certain, eager to make issues higher is all the time the objective, however then there’s all the time the battle to reply the query and outline what it means to create one thing “higher.”
Possibly the drive to make issues “higher” for patrons, it requires a profound understanding of what drives shopper conduct. I imply, why do prospects do what they do? Why do they need what they need? Why do they purchase the issues they purchase? I imply, what are they making an attempt to get carried out?
Maybe that’s why the Jobs To Be Achieved (JTBD) framework is considered a novel strategy that focuses on the true “jobs” prospects want to perform, fairly than specializing in merely their demographic profiles.
For a lot of product groups wanting to grasp Jobs To Be Achieved, I really feel these tales provide nice methods for how you can get their jobs carried out — pun supposed.
Hold studying, and let’s check out how these good reads can up your product growth recreation.
