In its 16-year historical past, New York company Johannes Leonardo by no means had a chief advertising and marketing officer. The inventive store let its work communicate for itself whereas founders Leo Premutico and Jan Jacobs served as its faces and promoters.
The company has gone by way of just a few adjustments up to now couple of years, together with shedding chief inventive officer Julia Neumann and elevating longtime worker Emily Wilcox to chief government officer. Now, considered one of Johannes Leonardo’s first workers has returned to be its first CMO.
John McCarthy was one of many company’s 10 preliminary workers, serving as basic supervisor earlier than leaving in 2016 to be svp of technique for Y Media Labs after which president of DDB’s West Coast workplace in San Francisco.
In his new function, he might be tasked with shaping the company model and driving progress by way of new enterprise growth. As the primary CMO, he brings a strategic perspective to the company and matches with Wilcox’s progress plans.
Wilcox solely labored with McCarthy for just a few months earlier than he left, however he made an indelible mark. She noticed him in new enterprise pitches and the vitality, optimism and strategic pondering he introduced, in addition to a capability to dig in with the shopper and speak about their challenges whereas shaping the work.
“He’s a tremendous new enterprise chief, he’s an incredible associate for our shoppers, he brings a ton of nice vitality into the method,” Wilcox informed Adweek, including that new enterprise is usually a tradition generator since everyone touches it. “So the one who leads that perform can actually have a giant affect on the kind of tradition that you just’re constructing. I do know he’s going to be an incredible progress driver for us.”
McCarthy informed Adweek that Johannes Leonardo holds a particular place in his coronary heart as a result of he spent the youth of his profession there and discovered what it took to start out a enterprise from scratch.
“After I began, we have been about seven folks. After I left, we have been about 60. I’ve simply been so excited and impressed by what the crew has constructed since I left, so when this chance arose to return again and have the ability to be part of form of the following chapter, I couldn’t resist,” McCarthy informed Adweek, including that he relishes the chance to work with Wilcox once more.
An company in transition
Johannes Leonardo has seen its share of government departures over the previous yr, together with Neumann; president Bryan Yasko, who left for Accenture Music; head of enterprise growth Ben Myers; and head of company model engagement Elizabeth Hess.
