Director collective Megaforce has been signed as much as make Saatchi and Saatchi’s first John Lewis Christmas advert as advertisers and companies scramble to e book expertise for what’s already wanting like an enormous face-off this festive season, value of dwelling disaster however.
Sainsbury’s, making its debut with New Business Arts, is believed to be going the TV celeb route.
Megaforce made considered one of adland’s finest latest efforts, ‘Open Areas’ (above) for Burberry. Thus far anyway dialogue has performed little or no position within the Megaforce oeuvre so it appears as if Saatchi, correctly maybe, has selected a very totally different tack for JL from the emotive, slice of life route beloved of former company adam&eveDDB.
For the perfect a part of a decade JL vied with Sainsbury’s, then helmed by AMV BBDO, for essentially the most spectacular Christmas advert, normally popping out on prime.
