The model has proven “unwavering help in our mission to problem norms and push boundaries each single day,” in keeping with Julie Uhrman, co-founder and president of Angel Metropolis FC, who referred to as the booze behemoth’s management “pioneers on this new period of sports activities and sports activities partnerships.”
Since its debut in 2020—with Johnnie Walker as one in all its first sponsors—Angel Metropolis has sought out model companions “that not solely share our core values but in addition understood the potential their funding might have on altering ladies’s sports activities.”
Johnnie Walker beforehand commissioned the first-ever anthem for Angel Metropolis—a high-energy tune referred to as “Working with Angels” from Grammy-winner Brittany Howard—and can sponsor the upcoming Angel Metropolis Fairness Home and Fairness Summit in Sydney, Australia.
The summit, coming subsequent month to coincide with World Cup play in Australia and New Zealand, will function Angel Metropolis FC co-founders Natalie Portman, Kara Nortman and Uhrman together with 100 different leaders in sports activities, tech, leisure and enterprise.
Memos, media and merch
In spearheading “Watch Ladies’s Sports activities,” Johnnie Walker introduced in digital media platform Simply Ladies’s Sports activities as a accomplice, with media firm Whats up Sunshine producing the Waddingham intro video and customized content material items that can launch via late August.
Johnnie Walker plans to donate $100,000 to the Ladies’s Sports activities Basis, partly triggered when shoppers join “Match Day Memos.” One other supply of funds will come from the sale of limited-time merchandise—jerseys designed by illustrator Monica Ahanonu and obtainable on Angel Metropolis and Gotham on-line outlets.
The promotional push round “Watch Ladies’s Sports activities” consists of paid advertisements on Paramount+, Fb, Instagram and Simply Ladies’s Sports activities, a customized media program with Vox, out of dwelling placements and watch events in Miami, Chicago and L.A.
