Fluent, Inc. is a pacesetter in buyer acquisition, leveraging its direct response experience to drive engagement and energy discovery for main manufacturers. Backed by proprietary knowledge science, Fluent drives opted-in shoppers to focused provides, permitting them to search out new alternatives, content material, and merchandise that improve their lives. Established in 2010, and headquartered in New York Metropolis, Fluent’s staff of specialists have invested over $1 billion in media throughout its digital media portfolio to construct a world viewers obtainable by 500+ DSPs, DMPs, on-line publishers, and programmatic platforms.
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Q: Are you able to give us a high-level overview of Fluent?
A: Fluent empowers manufacturers to accumulate and retain prospects throughout your entire omnichannel advertising and marketing expertise. Our owned and operated digital media portfolio is designed to assist shoppers uncover related provides from the world’s main manufacturers. We seize first-party insights and leverage our proprietary knowledge science and know-how to match shoppers with the suitable provides primarily based on their wants. Companions can simply scale their buyer acquisition technique with focused campaigns assured to transform with our efficiency pricing mannequin.
Q: What are the highest methods you promote manufacturers?
A: We promote model provides through influencer partnerships, advert placements throughout our digital media portfolio, and AdFlow, our new post-transaction advert stock.
Q: What’s the whole attain of your viewers?
A: We work together with 25 million month-to-month lively customers throughout our digital media portfolio, enabling advertisers to attach with extremely engaged audiences within the U.S., U.Ok., Canada, and Australia.
Q: Which verticals carry out one of the best with Fluent?
A: Whereas we’ve usually seen nice success in verticals like cellular gaming, subscriptions, and monetary providers, we’re additionally increasing into e-commerce and CPG (shopper packaged items).
Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months?
A: We just lately partnered with U.Ok.-based subscription model Shavekit to drive new trial sign-ups, lowering CPAs by 76% and driving 5 instances the ROAS versus the main social media platform. To assist Shavekit attain its target market, we launched a performance-based marketing campaign inside our proprietary digital media portfolio. Leveraging first-party shopper insights and customized provide creatives, we generated curiosity amongst trialists with no earlier publicity to the model. Adjusting media composition and viewers segmentation to filter out decrease changing visitors, we additionally helped the Shavekit staff to scale back their zero-renewal churn fee by 60%. Study extra right here.
Q: What’s one thing distinctive about Fluent?
A: By way of our partnership with LiveRamp, we at the moment are in a position to settle for and use advertisers’ first-party knowledge to optimize marketing campaign efficiency. When manufacturers match their viewers segments to Fluent’s strong first-party database, they will unlock wealthy insights to boost their focusing on technique, drive new prospects, and re-engage lapsed customers — all in a privacy-safe method.
Q: Any business traits or insights to share with manufacturers?
A: Because the financial system dips into uncertainty, manufacturers are underneath added strain to ship optimistic ROI. To assist entrepreneurs meet these calls for, Fluent created AdFlow, a instrument that permits e-commerce manufacturers to monetize their affirmation web page and drive personalization through third-party provides from main advertisers. E-commerce manufacturers can leverage AdFlow to generate extra income per transaction and earn extra earnings to reinvest again into their advertising and marketing efforts.
We hope that our sector will proceed to develop, and that we’ll enhance our alternatives to maximise visibility and preserve a steady and nearer contact with customers.
TUNE prospects who want to work with Fluent can request an introduction by Join within the TUNE platform. Questions? Electronic mail us at [email protected].
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Creator
Tie Davidson is a 16-year veteran within the Affiliate Advertising house, and is the brand new Partnerships Supervisor for TUNE, Inc. Earlier than becoming a member of TUNE, Tie labored for a number of well known affiliate networks and cellular platforms the place he specialised in constructing scalable long-term partnerships . Tie at the moment resides in Brooklyn, NY and spends his spare time as a neighborhood meals influencer and blogger.
