Ocean Out of doors has introduced the line-up of 18 knowledgeable judges are who’re looking for daring, authentic concepts in its annual seek for the very best digital out-of-home (DOOH) artistic ideas within the UK.
Now in its 14th 12 months within the UK, Ocean’s Digital Artistic Competitors is offered in affiliation with Marketing campaign.
Businesses and creatives whose ideas elevate the bar in DOOH promoting will share a £500,000 prize fund and the possibility for his or her campaigns to be proven throughout Ocean’s a number of environments and iconic digital codecs in cities within the UK.
On the judging panel are: Ete Davies, chief working officer, Dentsu Artistic, EMEA &UK; Gemma Phillips, artistic director, Saatchi & Saatchi; Tristan Cavanagh, artistic director, 23red; Susan Liu Jones, head of expertise manufacturing & accomplice, BBH London; Pippa Glucklich, CEO, Electrical Glue; and Steve Hawthorne, artistic director Home 337.
Becoming a member of them are Nicole Lonsdale, chief shopper officer, Kinetic; Luke Willbourn, managing director, Talon; Pannie Hopper, head of OOH, Publicis Media UK; Paul Sambrook, international head of technique and development, rapport; and Tim Sapsford, managing director, Posterscope.
Finishing the jury are Alistair Wilson, UK sponsorship lead, Toyota; Jana Mollett, VP model and content material supervisor, Paramount+; Claire Kimber, head of creativity and innovation, OMD UK; Ailsa Buckley, managing director, Havas Media UK; Fleur Stoppani, managing director, Mindshare UK; Roy Shepherd, head of out of dwelling UK and worldwide, Goodstuff and Phil Corridor, CEO of Ocean Out of doors UK.
The panel is chaired by Ocean Group’s head of brand name and occasions Helen Haines. As in earlier years, there are two award classes – one for manufacturers and a second for charities.
Helen Haines says: “Digital out of dwelling continues to take a major leap ahead in fame, energy and model potential. From being a extremely efficient genuine platform, it now delivers in depth amplification throughout earned media and social channels, extending the purpose of affect far past the bodily display alone.
“This competitors is a chance to raise DOOH’s potential to prime different media, utilizing new and rising expertise and inventive methods. To assist us discover the very best concepts, we have now gathered a few of the business’s brightest minds who perceive how expertise, content material and immersive experiences have interaction with trendy audiences in daring, extraordinary and fast methods.”
The six chosen winners will seem on Ocean’s premium full movement DOOH platform in a number of retail, metropolis and experiential environments together with Westfield London and Westfield Stratford Metropolis, Canary Wharf and St James, Edinburgh.
The competitors additionally offers businesses and creatives the possibility to safe a slot on the worldwide DOOH icon Piccadilly Lights in London, which is operated by Ocean on behalf of Landsec.
Earlier winners have gone on to win six prestigious Cannes Lions. The winners shall be introduced at an business awards ceremony hosted by Ocean on the immersive artwork expertise, Frameless, in London on October 11.
Ocean’s digital artistic competitors is now in its third 12 months throughout the Group’s different territories, together with the Nordic international locations and the Netherlands.
