For nature lovers, there’s nothing extra liberating than venturing into the nice outdoor. However some individuals wish to get even nearer to nature—with not even garments between them and the open air.
Bare mountain climbing is a pastime loved by an underground group, although the foundations surrounding it may be complicated. On Nationwide Nude Day (July 14), Kellogg’s granola model Bear Bare is standing up for individuals who need to naked all of it outdoors.
Bear Bare has partnered with Exterior Journal and its journey app Gaia GPS to spotlight the U.S. trails protected for bare mountain climbing, mapping out America’s first (un)official nude-friendly path system. The model is encouraging hikers to evaluate the paths utilizing the hashtag #HikeBearNaked and a discreet emoji system: 🐻 🍑 ✅ (good for bare hikers) and 🐻 🍑 ❌ (dangerous).
For added security, it created a particular mountain climbing belt that gives cowl with strategically positioned baggage of granola. A web site additionally has assets for the group, equivalent to 8 Bare Mountain climbing Sensations You Aren’t Ready For and 15 Informal Greetings For When You’re Caught Mountain climbing within the Nude.
The corporate is launching the marketing campaign together with two new granola flavors, Oats & Honey and Hazelnut Darkish Chocolate Chunk, whereas refreshing its recipes for the Vanilla Almond Crunch and Triple Berry Crunch varieties.
A healthful exercise
Leo Burnett Chicago created the challenge, which is consistent with the model’s ethos of encouraging freedom within the outdoor.
However doing so meant overcoming stereotypes about well being meals and nature lovers, in addition to cultural biases surrounding nudity, stated the company’s creatives Kelley Barrett and Katie DiNardo.
“‘Granola’ is a phrase that’s form of turn into synonymous with ‘boring.’ However in our transient, there was a line: ‘Bare makes pure thrilling,’ so we determined to lean closely into the nakedness of the model title,” Barrett and DiNardo defined. “We discovered this intersection of ‘bare’ and ‘nature’ within the bare mountain climbing group. The extra we researched, the extra we realized that it’s actually a healthful exercise for the individuals doing it, however the legal guidelines round it differ so it’s powerful to navigate.”
