Hospitality entrepreneurs in Central Kentucky have had long-standing relationships, however that is by far their most vital program to this point, in line with Mary Quinn Ramer, president of VisitLex.
Drive time
The old-school, car-centric marketing campaign is a strategic match as a result of 75-80% of vacationers to Central Kentucky drive there, per Ramer, who spearheaded the trouble with Robbie Morgan, director of the Lawrenceburg-Anderson County Tourism Fee.
“We liked that this marketing campaign is much less about being in a rush and extra about having fun with the journey,” Ramer informed Adweek. “It leans into our stunning topography, and it offers folks a number of causes to go to––so many who they’d have to elongate their stays to see all of them.”
“Pleasure Experience” will run nationally on related TV channels like Discovery Networks and Hulu, together with YouTube, Google and different digital platforms. There’s a big push deliberate for the fourth quarter, with 2024 getting extra media buys round busy seasons like spring break, the Kentucky Derby, summer season and past.
