Honest apologies are arduous to return by on this world, however each every now and then, a model is compelled to precise public regret. For KFC Canada, the time has lastly come for a reckoning with all of the utensils left behind by its “finger lickin’ good” rooster.
The “finger lickin’ good” tagline has been with the model because it was first uttered as a casual comment made by a retailer supervisor within the Fifties. KFC Canada is taking the phrase to coronary heart, apologizing for all of the utensils left sitting in drawers, with its “Sorry, Utensils” marketing campaign created by company Braveness.
That is portrayed by a movie that performs off the sorrow skilled by these deserted spoons, forks and, sure, even sporks. Helmed by director Henry Scholfield to the soundtrack of Air Provide’s basic heartbreak jam “All Out of Love,” the spot cleverly posits itself as a cinematic breakup video whereas additionally spotlighting its “finger lickin’” menu objects.
A number of totally different shoppers get pleasure from KFC objects like a bucket of fried rooster, fried rooster tenders and an array of gravies and dipping sauces, whereas devastated silverware gazes on.
Utensils take an L
“’It’s Finger Lickin’ Good’ is without doubt one of the most well-known taglines on the earth, which is thrilling as a result of it’s so iconic, but additionally a bit intimidating as a result of there have been many years of nice adverts which have already used it,” Joel Holtby, co-founder of Braveness, mentioned in a press release. “With this marketing campaign, I hope we discovered a option to carry this very acquainted tagline to life in a means that feels recent and sudden.”
That is KFC Canada’s largest model marketing campaign so far and the most recent in a season of aggressive advertising for the once-quiet model. The apology tour kicks off with the hero movie and can proceed by print, social media and out-of-home parts.
“While our style management hasn’t modified, we provide trendy methods to fulfill your KFC craving—from our basic rooster, to sandwiches and wraps, and we wished to showcase this all through the inventive,” added Katherine Bond-Debicki, CMO at KFC Canada.
