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Be part of Lazarina on this Whiteboard Friday the place she discusses the important abilities and parts concerned in information storytelling. Find out about information evaluation, and information visualization, in addition to the way to talk wins and steadiness relationships with stakeholders.
Click on on the whiteboard picture above to open a excessive decision model in a brand new tab!
Video Transcription
Hello there. In the present day we will speak about information storytelling. All through historical past, we people have used tales to speak info, to cross boundaries, and to additionally relate to 1 one other. So right now we will speak about information storytelling and the way that can be utilized as a part of an web optimization or a advertising marketing consultant’s position.
We will discuss in regards to the 4 principal parts of information storytelling and the abilities that you simply want with a view to create lovely information tales.
Knowledge Science
So the primary element of information storytelling is information science. So information science is all about figuring out what insights you need to extract out of your information, but it surely’s additionally in regards to the technical abilities that you simply want as a marketing consultant or a marketer with a view to extract that information.
So it combines slightly bit of information evaluation. It combines slightly bit of information engineering. Nevertheless it’s all about figuring out what information you want with a view to inform story.
Knowledge Visualization
The second element of information storytelling is information visualization. So information visualization is all about figuring out the way to visualize the info that you’ve got at hand primarily based on the insights that you simply need to talk.
It is also about selecting the visuals that enable you talk the narrative that you simply need to your stakeholders higher. So this implies if in case you have a specific information kind, whether or not it is numeric or text-based, it means selecting the visuals or in any other case the charts, the graphs, or tables that may enable you to speak these insights to your stakeholders higher.
The Narrative
The third element is the narrative. So the narrative is all about how do you convey insights to your viewers. What’s most essential right here is that you simply learn to talk wins, the way to evoke feelings in your stakeholders, the way to possibly create some urgency with the tales that you’re saying, and likewise the way to talk the relationships between the tasks that you simply’re engaged on and the outcomes that you’re seeing throughout the information.
What can also be essential right here is to indicate the trigger and affect relationship between the info factors, the tasks that you simply’re engaged on, and what the outcomes of those are.
Relationships
The fourth element, the large circle right here that sometimes folks do not actually take into account in information storytelling is definitely the relationships.
So after we speak about relationships, it is all in regards to the relationships that you’ve got together with your stakeholders. That is one thing that sometimes you will want to work on as you might be working together with your stakeholders. However what’s most essential right here is to know your stakeholders. Who’re they?
What are their hidden motivations? Who’re they reporting in to? Or what’s an important end result for them for this specific mission? It is also essential so that you can know earlier than you create a report or any type of information story what success appears like for that exact particular person and how one can finest bridge the hole between the present efficiency and their superb efficiency by the story that you simply inform.
So now that we’ve got all of those completely different abilities that it is advisable to know, we will see the three principal parts of a profitable information story, and that’s to start with the info. We all know that the info needs to be correct. It needs to be dependable. So what’s most essential, when you’re taking a look at your information, is to know particularly whether or not there may be any sampling utilized, whether or not this can be a dependable information supply, whether or not the info is full.
So these are the sort of questions that you ought to be asking your self at any time when you might be analyzing the info that you simply need to current to your shopper. The second essential element and what we’ve got discovered is that it is advisable to have a really compelling narrative. So the narrative is a mixture between your potential to bridge the gaps between the info and the tasks that you simply’re engaged on.
Nevertheless it’s additionally a mixture between who you might be reporting in to. So relying on who your viewers is, your narrative is probably going going to vary though you might be reporting the identical information. The third element is definitely the visuals that you’re going to use. At any time when you might be selecting visuals, all the time take into consideration whether or not that is essentially the most acceptable option to current the knowledge that it’s a must to that exact viewers, as a result of though typically you would possibly desire to current to the viewers in a sure manner, like for example, as an example, a dashboard, which may not be the perfect vessel for this information and for this narrative for the actual particular person.
At any time when you might be selecting your visuals, it is essential not solely to consider the platform the place you might be storing your studies and the way you might be constructing them, but it surely’s additionally essential to consider whether or not you might be selecting essentially the most acceptable graphs and charts with a view to assist the viewers perceive shortly what the specified actions after the report needs to be.
So at any time when you might be desirous about your information, your narrative, and your visuals, click on on the hyperlink throughout the weblog submit as a result of there will likely be a guidelines there that will help you by completely different questions on the way to finest arrange these three parts once you’re constructing your information story. With all of that, we’ve got lined a lesson for information storytelling parts and abilities that it is advisable to succeed.
Additional assets:
Youtube Video: Telling Tales with Knowledge – What’s Knowledge Storytelling and How you can Implement as a Marketing consultant
Half 1: Newbie’s Information to Knowledge Storytelling for Digital Advertising and marketing Consultants and Analysts – Parts, abilities, and parts of action-provoking information tales.
Half 2: Six Sensible Methods to Implement Knowledge Storytelling in Your Consulting – Actionable examples, suggestions, and finest practices for implementing information storytelling.
