Krystal Olivieri has unexpectedly exited her function as North America CEO of Choreograph, GroupM’s knowledge and expertise group. A supply near the scenario confirmed Olivieri’s departure, and that the group is now looking for a brand new chief to exchange her.
Earlier than changing into CEO in August, Olivieri served as Choreograph and GroupM’s international chief innovation officer. In 2020, she was named among the many annual record of Adweek 50 honorees. Having been at WPP since 2015, she’s credited with growing the media observe’s Knowledge Ethics Compass, which it launched in February 2021. As innovation lead, she additionally managed GroupM’s international technique and partnerships.
Earlier than becoming a member of WPP, Olivieri was at Omnicom Media Group, the place she labored on enterprise growth.
The previous CEO didn’t reply to Adweek’s request for remark.
Olivieri’s departure comes as GroupM continues to climate onerous occasions. Final month, GroupM North America CEO Kirk McDonald stepped down. In March, Amanda Richman left her function as NA CEO of the media company Mindshare.
GroupM’s many challenges
It’s been a tricky new enterprise yr within the U.S. for GroupM media companies, because the group’s income paled in comparison with its opponents and it misplaced purchasers to a few of the largest new enterprise evaluations of the yr. The record of profitable account losses contains Shell, Uber, Walgreens, L’Oreal, Common Mills and Kimberly Clark. A number of wins offset these losses, together with PayPal in November and Allianz this month.
At the start of this yr, the group merged its largest media company, MediaCom, with its digital-first company, Essence. It additionally formalized a brand new organizational construction, which featured its three media companies on the prime, a brand new media activation layer within the center referred to as GroupM Nexus, and Choreograph on the backside.
GroupM created the worldwide chief innovation officer function in 2021, and introduced it when it promoted Olivieri. “This newly created function advances GroupM’s directive to higher leverage scale to innovate, differentiate and create sustained worth for purchasers by way of homegrown merchandise and choices,” GroupM representatives wrote in an announcement on the time.
