As CEO, Olivieri centered on amplifying GroupM’s merchandise, in assist of GroupM’s media companies Mindshare, EssenceMediacom and Wavemaker. GroupM remains to be at work on that job. As just lately as October, after releasing WPP’s third quarter monetary outcomes, WPP CEO Mark Learn reiterated his dedication to simplify GroupM’s construction and to readjust Choreograph’s scope.
GroupM started executing that plan in 2020, and rolled out the most recent structural change in August, when it moved its GroupM Nexus product and engineering groups contained in the Choreograph group. Whereas Choreograph powers GroupM’s technological innovation, the group has but to publicly unveil a unified superior knowledge and viewers segmentation platform, akin to Omnicom’s Omni or Publicis’ Epsilon PeopleCloud.
A GroupM spokesperson declined touch upon or present additional clarification about what precisely led to Olivieri’s departure.
