There are two different movies along with the one about Ava, who was really going by radiotherapy on the time of the shoot. Directed by Sophia Ray, every of them options an actual girl who has confronted most cancers and explores completely different experiences and emotions surrounding the intersection of their therapeutic course of and sexuality.
The ladies are actors however these are their true tales, and BBH wrote the scripts.
Laura talks about going by a breakup whereas having most cancers, earlier than falling in love once more and discovering a kink membership.
And Liz opens up about reconnecting along with her physique by masturbation. The scene ends with the sound of her vibrator.
The advertisements are deliberately provocative in hopes of connecting with girls who’re coping with these points.
“It’s fairly disruptive and confrontational, but when , —and it’s going to resonate with you,” Mahon stated. “We would like girls to really feel they’re being heard and championed.”
A holistic view
That is the beginning of a long-term marketing campaign for GirlvsCancer, which has arrange a useful resource hub on-line and can share the advertisements throughout its social channels.
It has two audiences, based on Mahon: the medical group, which wants to coach sufferers about sexual points as a part of a holistic remedy course of; and most cancers sufferers, who she needs to really feel empowered to speak about these challenges extra brazenly with associates, companions and docs.
