Launch Your Product to A Crowd of 32 Million on TikTok

Candeeze is a small husband-and-wife D2C model that sells freeze-dried sweet on-line. 

They ran a novel launch technique on TikTok, and their most-viewed video obtained:

• 32m+ views

• 3.5m+ likes

• 54.8k+ shares

• 15.7k+ feedback

It additionally gained them 280k followers in seven days.

There are lots of the explanation why their launch was so profitable and gained the eye of hundreds of thousands. Let’s dissect the viral founder video that kicked off their whole account… 

Supply: TikTok

What Made the Video Go Viral

Proper off the bat, it tells a concise story that retains the viewer’s consideration whereas together with parts that make them need to maintain watching: 

• The opening body is obvious and pertains to a subject individuals normally prefer to help (small enterprise)

• The second body of the founders’ marriage ceremony stops the scroll for viewers. The homeowners having been just lately married kicks that help to the next degree within the emotional response a part of the mind (limbic system)

• Then they carry individuals behind the scenes and present how the sweet is made, introducing an fascinating aspect — the freeze dryer.

Supply: TikTok

Within the course of, @candeezeco continues stacking viral parts to their video…

👀 The product itself is eye-catching, holding the eye of viewers once they see their favourite candies being changed into puffs

👂 When the founder eats the freeze-dried Jolly Rancher with a crisp crunch, a component of ASMR is added to the video

🎉 Their enthusiasm over having acquired 10 orders makes individuals need to help them additional (It’s additionally an invisible CTA, subtly letting individuals know the candies are on the market)

💬 The novelty of their product, and its fascinating visuals and audio, give individuals one thing to touch upon, driving engagement and attain for the video

Lastly, the CTA on the finish would not really feel like promoting, however moderately a suggestion of help and is just offered as soon as belief has been cultivated with the viewer. 

Mentioning their pattern pack has free transport almost definitely obtained lots of people to return to their web site. (Supply: TikTok)

How They Transformed Viewers to Followers

Many individuals get hundreds of thousands of views, however the conversion to followers is usually low. So how did these two achieve so many followers in so little time?

A pair causes:

As a substitute of utilizing TikTok traits that give them one-hit surprise movies, they have been capable of get individuals involved in them on a private degree, then begin posting different movies revealing extra concerning the candies and the ups and downs of their business-building journey. 

These add layers to their story. As soon as an individual watches their highest seen video (the one we’re dissecting) and begins to see the others, they need to observe them to see how the story develops.