A brand new world advert from Le Pub begins with a TV broadcasting to an empty lounge, an deserted video games console, and an unanswered telephone. Then we pan to a gaggle of individuals speaking and laughing round a desk as they get pleasure from a pasta dinner collectively.
It’s an all-too acquainted message – mealtimes are extra enjoyable with out the distractions of tech – and it doesn’t want Barilla’s stats about connection and happiness to again it up.
Ilaria Lodigiani, CMO at Barilla, stated: “As a model, we really feel strongly that meals brings folks collectively and have made it our mission to advertise pasta as an indication of affection to share. We hope that this marketing campaign can empower folks to be extra current by difficult themselves to be ingenious within the kitchen and create memorable moments that facilitate togetherness.”
Bruno Bertelli world CEO Le Pub, world CCO Publicis Worldwide & CCO Publicis Groupe Italy, stated: “Italian’s ritual of consuming collectively round a desk stems from our tradition. Tables turn out to be an area to share opinions, open conversations, socialize and join, and it’s an vital method of honouring not solely the meals but additionally the togetherness.”
It’s properly directed by Xavier Mairesse and stays simply the appropriate aspect of sentimental. Barilla can in all probability get away with this generic messaging because of its pervasive familiarity.
MAA artistic scale: 6
