VCCP has gained Thames Water in an eight company pitch, taking on from M&C Saatchi. M&C retains some information work.
There can hardly be a more difficult shopper in the entire of the UK. Thames Water is beneath hearth for a large number of sins together with polluting rivers with untreated sewage and failing to take care of its huge underwater system correctly (though, after years of neglect, it appears to be making an attempt – usually by digging up the identical highway within the capital a number of instances.)
In its newest PR catastrophe it over-billed a 98 12 months previous girl for allegedly consuming the equal of one million cups of tea. She hadn’t.
Nonetheless hope springs everlasting. Thames Water says of VCCP’s appointment: “VCCP London confirmed a wonderful understanding of each the challenges and alternatives we face. We have been impressed by the group’s strategic and inventive considering and we’re trying ahead to working with them to ship efficient, artistic and progressive communications and content material, in keeping with our model, values and objective.” The latter ought to, presumably, imply delivering clear water at acceptable price.
VCCP MD Roly Darby says: We’re excited to be working with Thames Water, an iconic UK model, providing large potential for us to develop challenger-style work which has a significant influence on folks’s on a regular basis lives and the setting.” We all know that companies need to say one thing in these circumstances however iconic?
Anyway good luck to VCCP, hoovering up new enterprise even quicker than typical. It’s now the proud custodian of two of the UK’s least-loved manufacturers, Thames and Virgin Media. Ought to preserve them on their toes.
