What does the transition from large to small firm seem like? How are you going to efficiently handle with much less finances and useful resource? How are you going to measure your advertising and marketing actions? Are you able to even measure model?
David Rowlands, Head of Content material at B2B Advertising, places all these questions and extra to Dan O’Hara, Advertising Director at DEMICA as they discover his journey there. They sort out creating ‘cease the scroll’ worthy content material, methods to tie your exhausting work again to income, translating your model goal to your viewers, and far more.
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