To additional again the target of the marketing campaign, the U.S. Soccer Basis has opened three everlasting mini soccer pitches throughout the nation to supply larger entry and alternatives for women to play, whereas Soccer Australia has created initiatives to problem gender stereotypes within the sport named Legacy 23 and Our Sport, in assist of the nation internet hosting the following Ladies’s World Cup later this 12 months.
“After they have the house and freedom to precise themselves absolutely, ladies are an unstoppable drive on the earth. They’re playful inventors, curious scientists, daring dreamers and daring adventurers—and that’s precisely what ‘Play Unstoppable; is celebrating,” stated Julia Goldin, chief product and advertising officer for The Lego Group.
“For over 65 years, the Lego Brick has supplied countless play potentialities for all youngsters, permitting ladies to dream, construct and develop into something they want even when society tells them in any other case.
“Ladies’s soccer is a robust reminder of what ladies can do after they break away from stereotypes—our 4 footballers are gamers on the high of the sport,” she added. “As robust girls on and off the pitch, they’re inspirations for women all over the place to appreciate their potential.”
