On the newest episode of The Velocity of Tradition podcast, Emily Ketchen, international vp and chief advertising officer of Clever Units Group and worldwide markets at Lenovo, joins Suzy founder and CEO Matt Britton to discover Lenovo’s model imaginative and prescient and mission to democratize know-how.
Ketchen additionally shares insights on how tech firms should adapt to interact millennials and Gen Z, how entrepreneurs can leverage the ability of AI responsibly, and the significance of advocating for variety and inclusion of girls within the know-how panorama.
Ketchen is a dynamic and multifaceted advertising government who focuses on harnessing rising applied sciences to develop cohesive model narratives that generate vital income development. Acknowledged as one in all Model Innovators’ High 100 Ladies in Model Advertising and a member of the Forbes Communications Council, she can be a devoted advocate for variety, fairness and inclusion.
With a wealthy profession spanning three many years, Ketchen has climbed the ranks of worldwide advertising organizations on each the model and company sides. Her government affect additionally extends to unique networks. She is a Advertising 50 member with the esteemed World 50 Group, a board member of Outward Sure California, and a member of Fortune’s Most Highly effective Ladies in Enterprise neighborhood.
Find out how Lenovo fulfills its model mission to “democratize smarter know-how for all” on this episode, and discover the important thing takeaways under.
Key highlights:
- 00:21 – 04:22 – The Multifaceted Rewards of Company Life: Working in an company provides an all-around expertise that engages you on strategic, managerial and artistic ranges. The variety of shoppers and industries retains the work dynamic and recent. However the true magic of company work is the shared sense of objective throughout all groups. Everyone seems to be aligned towards one purpose: consumer success. This unified strategy creates an amazing tradition and makes the work exceptionally rewarding.
- 08:02 – 11:07 – Bridging the Generational Hole: Up to now decade, the C-suite has been crammed by Gen Xers and Child Boomers who didn’t develop up with the web. Nevertheless, they’re now concentrating on millennials and Gen Z, generations with a essentially totally different relationship with know-how. This has led to a disconnect in how firms talk and market to those youthful shoppers. Not like older generations who count on top-down messaging from manufacturers, youthful shoppers demand extra transparency and interplay. In consequence, companies should adapt their communication and merchandise to suit a extra interactive and tech-savvy life-style.
- 18:28 – 22:58 – Offering Know-how for All: Navigating a aggressive tech panorama with giants like Apple and Microsoft, Lenovo differentiates itself with a imaginative and prescient of smarter know-how for all. The corporate focuses on democratizing know-how with high-quality, accessible merchandise. For instance, Lenovo’s Legion gaming model lately launched a marketing campaign centered on the underrepresented feminine gaming neighborhood that has resonating with Gen Z and millennials. One other current enterprise is the Lenovo ThinkPhone by Motorola, a business-centric cellular answer, which contains options from Lenovo’s ThinkShield safety suite, extending the Lenovo Suppose model into new markets.
- 24:47 – 28:16 – Embracing AI in Advertising: Not like previous tech traits, Ketchen believes AI is right here to remain as platforms like ChatGPT supply high-quality insights, complementing fairly than changing human creativity. Nevertheless, entrepreneurs have to be cautious about safety and perceive the know-how’s limitations. AI identifies patterns however can’t choose proper from fallacious. So, you will need to undertake clear firm insurance policies on the method of adopting AI into enterprise operations.
- 28:16 – 31:12 – Empowering Ladies in Tech: Enthusiastic about selling girls and variety within the tech trade, Ketchen usually discusses how girls can navigate difficult conditions and differentiate between mentoring, teaching and sponsoring for profession development. Strongly influenced by Madeleine Albright’s quote, “There’s a particular place in hell for ladies who don’t assist girls,” Ketchen focuses on constructing a pipeline for feminine expertise, aiming to create inclusive environments the place girls can excel.
